Digital Marketing Lead Generation

Kitchen Tune-Up Olney, MD•Olney, MD

22h•$40,000 - $75,000•Remote

About The Position

A small construction and remodeling company is seeking an experienced, hands-on marketing professional to lead marketing strategy, create content, manage advertising, grow online communities, and generate a consistent flow of high-quality leads. The role combines strategy and execution, with responsibility for tracking performance and explaining how marketing contributes to real business opportunities. The position is remote and requires proactive ownership, creativity, analytical thinking, and collaboration with the team. The manager will develop and execute integrated campaigns across paid advertising, organic social media, community groups, local search, referrals, and follow-up. They will personally manage Google Ads and paid social campaigns, create design and video content, maintain community engagement, and connect marketing activity to lead quality, booked consultations, and sales outcomes. The role also includes local visibility and website conversion work, thoughtful use of AI tools, and maintaining organized company-controlled marketing accounts and assets. Success is measured by qualified lead volume, cost per qualified lead, booked consultations, appointment quality, and attributable sales outcomes—not simply reach, likes, or form submissions. The manager will report weekly on spending, results, lead sources, and planned adjustments, while working closely with sales on lead follow-up and conversion. An incentive plan is available for sold leads generated by the manager.

Requirements

Proven record of generating quality leads.
Direct, hands-on Google Ads and paid social campaign management experience, with ability to explain campaign budgets, decisions, and results.
Strong graphic design and content creation skills, including ability to produce polished work with Adobe Creative Cloud, Canva, or comparable tools.
Basic short-form video editing skills.
Strong measurement skills and comfort with Google Analytics 4, conversion tracking, Google Tag Manager or equivalent tools, CRM reporting, and connecting marketing activity to business outcomes.
Experience building and engaging relevant communities without relying on spam or empty activity.
Clear communication, deadline management, organization, prioritization, and ability to work remotely and collaborate without constant direction.
Strong writing skills and a strong design portfolio.
Ability to take ownership, develop and execute plans, track results, and explain marketing's contribution to business opportunities.
Ability to evaluate lead quality and work with sales to understand appointment outcomes and attributable sales.

Nice To Haves

Experience in construction, remodeling, home services, or another high-consideration local-service business is strongly preferred.
Practical experience using AI tools in marketing and advertising, with ability to explain personal contributions and improvements.

Responsibilities

Develop and execute an integrated marketing plan across paid advertising, organic social media, community groups, local search, referral initiatives, and follow-up campaigns.
Identify target audiences, service areas, project types, and messaging likely to generate worthwhile opportunities; prioritize opportunities and adjust campaigns to sales goals and production capacity.
Build, manage, troubleshoot, and improve Google Ads and Facebook and Instagram paid campaigns, including campaign structure, keyword research, negative keywords, geographic targeting, audiences, ad copy, creative testing, conversion tracking, and budget allocation.
Monitor ad spend, budget pacing, campaign health, analytics, and lead quality daily; identify wasted spend and tracking problems; make data-backed adjustments and explain budget recommendations.
Create graphics, advertisements, short-form videos, reels, project spotlights, and other marketing materials.
Build and manage a content calendar; publish organic content with clear messaging and calls to action; use project photos, before-and-after images, customer stories, and team expertise to build trust.
Coordinate with field staff to obtain project photos and video footage; manage publishing, comments, messages, and timely handoffs of customer inquiries.
Manage and grow company-owned groups and participate in relevant local, homeowner, neighborhood, and community groups with audience-appropriate posting and engagement.
Build community relationships, contribute useful information, respond to remodeling questions, and identify genuine opportunities to engage potential customers.
Maintain reliable tracking from initial marketing interaction through inquiry, qualification, booked appointment, and sold project in coordination with sales.
Use the CRM, advertising platforms, and analytics tools to identify which activities produce real opportunities; monitor calls, forms, and lead routing and help address lost inquiries.
Provide clear weekly reporting on spend, results, qualified leads, booked appointments, lead sources, and planned changes and their rationale.
Work closely with sales to understand lead quality, appointment outcomes, and lost opportunities; connect marketing performance to business outcomes rather than only clicks or form submissions.
Use AI tools for research, creative development, ad variations, video editing, reporting, and marketing automation; evaluate AI-assisted advertising and apply appropriate controls and human judgment.
Review AI-assisted work for accuracy, protect customer information, and avoid presenting fabricated testimonials or AI-generated projects as completed company work.
Manage or coordinate local search visibility, Google Business Profile activity, review-request initiatives, and improvements to approved website content, landing pages, and lead forms.
Develop follow-up and re-engagement campaigns with sales and support referral partnerships and other promising lead-generation opportunities.
Maintain consistent messaging, respect approved service territories and applicable brand, franchise, platform, and company requirements, and organize company-controlled accounts, creative files, tracking tools, and access records.
Own marketing performance and collaborate with sales on lead follow-up and conversion.