Marketing Intern – Lead Generation

Reply • Detroit Area, MI

3d

About The Position

Concept Reply, part of the Reply Network, is hiring a part-time Marketing Intern to build a pipeline of qualified leads. The intern will research target accounts, identify decision-makers, and conduct email and LinkedIn outreach to turn cold contacts into conversations. Generated leads are handed to Concept Reply’s marketing team for follow-up and shared with partners as new business opportunities.

The position provides practical experience running outbound campaigns from list building through booked conversations, working with Apollo.io, HubSpot, and LinkedIn Sales Navigator, and tracking measurable campaign results. The intern will receive mentorship from the marketing team and exposure to how partners close deals.

The base compensation range is $25–$35 per hour. Compensation decisions may reflect regional labor-cost differences, prior experience, relevant skills, education or training, certifications, and other applicable qualifications.

Requirements

• Currently pursuing or recently completed a degree in marketing, business, communications, or a related field.
• Clear, persuasive writing skills, especially for short-form emails and messages.
• Comfort with research and detail-oriented data work.
• Self-motivated and organized, with the ability to manage several campaigns at once.
• Curiosity about B2B sales, technology, and how companies buy.

Nice To Haves

• Hands-on experience with Apollo.io, HubSpot, LinkedIn Sales Navigator, or a similar CRM or outreach tool.
• Familiarity with email marketing metrics such as open, reply, and bounce rates.

Responsibilities

• Research target industries and accounts and identify decision-makers who match the ideal customer profile using Apollo.io, LinkedIn Sales Navigator, and other prospecting tools.
• Qualify and enrich contacts by verifying email addresses, adding company and role details, and scoring leads against agreed criteria.
• Write personalized email outreach sequences, set up A/B tests, and manage follow-ups in Apollo.io and HubSpot.
• Help plan and run LinkedIn campaigns, including connection requests, InMail, and engagement with prospects’ content.
• Log leads, touchpoints, and responses in HubSpot to maintain an accurate, up-to-date pipeline view for marketing and partners.
• Prepare qualified leads for handoff to the marketing team and partners, including context about the contact, fit, and responses.
• Track weekly open, reply, and meeting rates and suggest changes based on campaign results.

Benefits

• Mentorship from the marketing team.
• Exposure to how partners close deals.
• Practical experience running outbound campaigns from list building to booked conversations.
• Working knowledge of Apollo.io, HubSpot, and LinkedIn Sales Navigator.
• Measurable results to highlight in interviews and on a resume.

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Education Level: No Education Listed