Marketing Specialist - Lead Generation & Agent Relations

ABB•Memphis, TN

2d•Hybrid

About The Position

ABB is seeking an established marketing professional to join a driven, customer-focused team as a key contributor to lead generation and agent relations. The position supports marketing and sales activities for commercial, industrial, and utility products in ELIP for the US market. The role is responsible for setting and profitably achieving key targets while ensuring customer satisfaction, and for defining and implementing sales and marketing initiatives aligned with strategy in partnership with marketing and sales teams and key stakeholders. The position has a strong preference for candidates in the greater Memphis area who can work a hybrid in-person schedule. Exceptions may be made for remote work, with light travel as needed. The role reports to the Marketing Manager.

Requirements

Bachelor’s degree in marketing, business administration, or a related technical field such as engineering or statistics.
Eight years of experience in sales and/or marketing, with relevant knowledge and experience with engineered products for professional applications.
Sound knowledge of marketing methods and strategies, including product literature, advertising, market research, and voice of customer, to drive demand in commercial and industrial markets.
Experience creating, implementing, and measuring digital marketing campaigns, including tracking and analytics.
Solution-focused approach and strong written and spoken communication skills.
Must already possess authorization to work for ABB in the United States.

Nice To Haves

Located in the greater Memphis area and able to work a hybrid in-person schedule.

Responsibilities

Generate market demand to support growth in line with strategy and provide input to strategy.
Oversee targets such as margins, cash flow, and Net Promoter Score, and specify improvement actions to help achieve them.
Promote a customer-focused attitude, raise awareness of market opportunities, and ensure appropriate action is taken.
Build and maintain customer relationships to ensure satisfaction, and develop new customers to generate growth.
Improve customers’ perception of the division as easy to do business with and represent the voice of the customer internally.
Identify domestic marketing and sales opportunities, including product launches.
Drive sales efficiency and effectiveness and ensure balanced growth across product lines, product groups, and business areas.
Ensure agreed service levels are maintained through efficient back-end sales business and support functions and shared platforms.

Benefits

Short-term incentive plan/annual bonus.
Choice between two medical plan options: a PPO Copay Plan or a High Deductible Health Plan with a Health Savings Account.
Choice between two dental plan options: Core and Core Plus.
Vision benefit.
Company-paid life insurance equal to two times base pay.
Company-paid AD&D insurance equal to one times base pay.
Voluntary life and AD&D coverage, employee-paid.
Company-paid short-term disability coverage for up to 26 weeks.
Company-paid long-term disability coverage at 60% of pay, with an option to buy up to 66 2/3% of pay.
Supplemental benefits, employee-paid, including accident insurance, hospital indemnity, critical illness, and pet insurance.
Paid parental leave.
Employee Assistance Program.
Health Advocate support for mental and behavioral health, general health navigation, virtual health, and infertility/adoption.
Employee discount program.
401(k) Savings Plan with company contributions.
Employee Stock Acquisition Plan (ESAP).
11 paid holidays.
Vacation under a permissive time-away policy for salaried exempt positions.