Marketing and Member Insights Analyst

UFCU•Austin, TX

4d•Onsite

About The Position

UFCU is seeking a curious, results-driven Marketing and Member Insights Analyst to turn data into insights that inform strategy, track performance, optimize campaigns, and enhance member experiences. This role will work cross-functionally to uncover new insights from our member data, analyze performance, develop segmentation strategies, and build predictive models that directly impact growth, engagement, and profitability. The Marketing and Member Insights Analyst will help advance member-centricity, foster an insight-driven decision-making culture, shape the future of analytic infrastructure and deliverables, and most importantly, help our members achieve their financial goals. The Marketing and Member Insights Analyst is an exempt position and is a member of the Digital Marketing Team within Marketing & Communications. This position reports to the Digital Marketing Director.

Requirements

Strong knowledge of SQL and data querying
Proficiency in data analytics, marketing metrics, and visualization tools (Power BI, Tableau, etc.)
Strong interpersonal and communication skills with the ability to translate complex data into simple narratives
Natural curiosity, acute attention to detail, a drive for results, and critical thinking
Analytical rigor, creative problem solving and a continuous improvement mindset
Adept at juggling multiple projects in a fast-paced, team-oriented environment
Ability to create structure and drive progress in an ambiguous environment
Creative self-starter and strategic thinker with passion to create data-driven insights to lead change and help improve Member experience across all steps of the customer journey
Bachelor’s degree in Marketing, Finance, Statistics, Economics, or Business or equivalent experience
5 years' experience in analytics, business intelligence, data-driven marketing, or finance
3 years’ experience using BI tools including Power BI, CRM platforms, Web analytics tools, or MCIF databases
Minimum three (3) years of SQL or similar querying experience
Ability to synthesize complex data from a variety of sources into succinct actionable recommendations and concisely present findings to executive level audience.
Organized and detail-oriented, with the ability to manage multiple projects and quickly react to changing business needs while meeting firm deadlines
Ability to effectively communicate both verbally and written with all levels within the organization
Must be bondable

Nice To Haves

Financial Services, Banking or Credit Union experience
Proficiency in querying and analyzing data using SQL or similar query language. Ability to extract, clean and interpret large datasets to identify trends, insights, and opportunities
Experience with statistical software (e.g. R, Python, SAS or SPSS) to perform advanced analyses and modeling

Responsibilities

Analyze member and campaign data across platforms to evaluate performance, uncover trends, and identify opportunities
Deliver strategic insights on campaign impact, segmentation, and financial results to guide business decisions
Design and execute A/B tests to validate hypotheses, improve campaign performance, and inform business strategy
Design and build dashboards and reports that track KPIs and provide clear visibility into marketing effectiveness and member behavior
Provides updates regarding customer satisfaction trends and drivers of our customers’ Likelihood to Recommend and Net Promoter Scores (NPS)
Refine audience segmentation through psychographic and behavioral analysis
Translate member feedback and experience data into actionable recommendations
Use data to understand and optimize the customer journey across digital and physical channels
Partner with Product Managers and internal teams to develop analytic initiatives and business strategies that align with member needs and revenue goals
Champion continuous improvement by embedding data-informed practices into marketing processes
Identify opportunities to improve analytic infrastructure, processes and capabilities; work cross-functionally to drive and implement enhancements
Adheres to all company policies, procedures, and business ethics codes
Completes required regulatory training as assigned
Maintains strict adherence to and compliance with all laws, rules, regulations, and internal controls specific to the role, including but not limited to Bank Secrecy Act, Anti-Money Laundering, USA Patriot Act, OFAC and Fair Lending regulations