Manager Jobs

About The Position

Requirements

• Approximately 3 to 5+ years in event marketing or field marketing.
• Experience running events for a B2B SaaS tech company.
• Experience owning events end to end, from strategy and budget to on-site execution and post-event follow-up.
• Extremely detail-oriented.
• Genuinely excited to build and create from the ground up.
• Experience working with Sales and BDR/SDR teams to turn events into meetings and pipeline.
• Comfortable owning a budget and holding vendors, venues, and agencies to a high standard.
• Calm under pressure, resourceful on-site, and always working the next contingency.
• Proficiency with HubSpot and event/lead-capture tools.
• Ability to read data to understand event performance.
• Strong copywriting skills for effective event promotion.
• Data-obsessed and results-driven mindset.

Nice To Haves

• Experience working on a small events team (one to three people).
• Experience building and utilizing AI tools (GPTs, agents, custom workflows) for event-related tasks such as creating invites, follow-up sequences, recap content, landing pages, and outreach at scale.
• Experience wiring AI into event operations for list segmentation, lead enrichment, personalization, and reporting.
• Knowledge of the latest AI developments from major providers (OpenAI, Anthropic, Google, Meta, xAI) and ability to implement them quickly.
• Experience with user conferences or flagship events.
• Hands-on ABM or intent-data experience for event targeting.
• Experience building a personal brand or community in the marketing and events space.

Responsibilities

• Own Balto's event calendar across trade shows, conferences, and private/field events, including strategy, tiering, goal setting, and annual planning.
• Manage sponsorship strategy, booth presence, contracts, shipping, staffing, and run-of-show for trade shows and conferences.
• Serve as the on-site lead for events, overseeing setup, staffing, troubleshooting, and ensuring smooth execution.
• Design and execute executive dinners, roundtables, hospitality suites, and customer/user events, focusing on exclusive details and guest experience.
• Partner with Sales and BDRs to define target-account lists, conduct pre-event outreach, and set up on-site meetings.
• Own post-event follow-up, including segmented lists, timely outreach, and clear next steps for attendees and no-shows.
• Manage event budgets, negotiate with and manage vendors, venues, agencies, and contractors.
• Track and report on event performance, including pipeline sourced/influenced, meetings booked, and cost per opportunity.
• Manage event data in HubSpot for accurate routing, reporting, and follow-up.
• Utilize HubSpot for event registration, reminders, follow-up flows, and attribution.
• Implement automations for event operations, such as registration, reminders, and follow-up.
• Test new event formats, markets, booth ideas, and follow-up strategies.
• Lead special projects, such as user conferences or unique activation events, that drive pipeline and build the brand.