Jobs in La Jolla

About The Position

Requirements

• 3–5 years of social media and digital marketing experience — a portfolio showing strategy and results is required.
• Demonstrated ability to develop strategies, not just execute tasks — show us campaigns you have planned from concept to results.
• Experience in sports, combat sports, or fitness is strongly preferred. A passion for BJJ or martial arts is a major plus.
• Strong copywriting and brand voice skills — you write content that resonates and converts.
• Fluent in analytics — you know how to read platform data, identify what matters, and adjust accordingly.
• Proficient with email and social tools (Klaviyo, Meta Business Suite, etc.).
• Self-directed and communicative — you bring ideas forward, flag issues early, and manage your workload without hand-holding.
• San Diego-based and in-person is strongly preferred. Remote candidates with exceptional skills and a strong fit for the Kingz brand will be considered.

Nice To Haves

• If you train BJJ or have a background in martial arts, tell us about it.

Responsibilities

• Develop monthly and quarterly social media and email strategies and present them to leadership for approval.
• Research platform trends, competitor activity, and audience behavior to inform recommendations.
• Define content themes, campaign calendars, and KPIs in alignment with brand goals.
• Identify growth opportunities across platforms and propose initiatives proactively.
• Create, schedule, and publish content across Instagram, TikTok, Facebook, YouTube, and X.
• Write copy that reflects the Kingz voice with consistency and authenticity.
• Manage community engagement — respond to comments, DMs, and interactions with care.
• Analyze performance data and deliver clear monthly reports to the team with actionable insights.
• Write, design, and deploy email campaigns for product launches, events, and athlete stories.
• Build and manage segmented lists to improve targeting and relevance.
• Test subject lines, send times, and content formats to continuously improve results.
• Own list health, unsubscribe rates, and deliverability.
• Ensure the Kingz voice is applied consistently across all digital touchpoints.
• Support product launches, event campaigns, and athlete partnerships with coordinated messaging.
• Collaborate with the team on campaign briefs and timelines.

Benefits

• Strategic influence. You will bring recommendations to leadership and see your ideas shape the brand’s digital presence.
• A brand worth building. Kingz is respected globally in the BJJ community. The work you do here reaches real athletes and real fans.
• A collaborative team. You will work closely with leadership and a team that cares about the brand, the sport, and getting things right.
• Gear and product allowance — you will represent what you wear.
• Access to events, tournaments, and athlete activations — you will be close to the community you are building for.