Marketing Operations Coordinator

CARET•San Diego, CA

3d•$60,000 - $70,000•Remote

About The Position

The Marketing Operations Coordinator is a critical execution role responsible for keeping the marketing engine running. This person will own day-to-day marketing operations including campaign deployment, CRM management, website updates, and data hygiene. This role ensures campaigns launch on time, systems run smoothly, and marketing data is accurate—providing the operational backbone for demand generation, product marketing, and customer programs.

Requirements

2–4 years of experience in marketing operations, digital marketing, or campaign execution
Hands-on experience with CRM/marketing automation platforms (preferably HubSpot)
Experience managing email campaigns, landing pages, and marketing tools
Strong attention to detail and QA mindset
Highly organized with the ability to manage multiple projects simultaneously
Data-driven mindset with comfort working in spreadsheets and reporting tools

Responsibilities

Own day-to-day execution in HubSpot (email builds, workflows, list management, campaign setup)
Manage website updates, landing pages, and CMS content
Execute campaign builds across email, web, and integrated channels
Perform QA on all campaigns to ensure accuracy, functionality, and brand consistency
Maintain CRM data integrity, segmentation, and hygiene
Build and manage lists, audiences, and lifecycle stages
Support lead routing, scoring, and attribution tracking
Ensure accurate campaign tracking and reporting setup
Partner with Growth Marketing and Product Marketing to deploy campaigns
Support event setup, registration pages, and post-event follow-up workflows
Assist with campaign calendar execution and deadlines
Maintain and improve marketing workflows and operational processes
Support integration and optimization of marketing tools and systems
Document processes and create operational playbooks