Social Media & Digital Strategist
About The Position
Kingz Kimonos (kingz.com) is a leading Brazilian Jiu-Jitsu apparel and gear brand. Since 2011, we have been committed to creating high-quality, performance-driven products for BJJ practitioners worldwide. Our gear is trusted by athletes at every level — from beginners to world champions. THE ROLE Our leadership team sets the overall brand vision and approves creative direction. We need a strategist who can translate that vision into a sharp, executable digital plan — and then carry it out. You will develop content strategies, propose campaigns, manage our social platforms and newsletters, and bring data-driven recommendations back to leadership. This is not a pure execution role. You are expected to think, plan, present, and deliver.
Requirements
- 3–5 years of social media and digital marketing experience — a portfolio showing strategy and results is required.
- Demonstrated ability to develop strategies, not just execute tasks — show us campaigns you have planned from concept to results.
- Experience in sports, combat sports, or fitness is strongly preferred. A passion for BJJ or martial arts is a major plus.
- Strong copywriting and brand voice skills — you write content that resonates and converts.
- Fluent in analytics — you know how to read platform data, identify what matters, and adjust accordingly.
- Proficient with email and social tools (Klaviyo, Meta Business Suite, etc.).
- Self-directed and communicative — you bring ideas forward, flag issues early, and manage your workload without hand-holding.
- San Diego-based and in-person is strongly preferred. Remote candidates with exceptional skills and a strong fit for the Kingz brand will be considered.
Nice To Haves
- If you train BJJ or have a background in martial arts, tell us about it.
Responsibilities
- Develop monthly and quarterly social media and email strategies and present them to leadership for approval.
- Research platform trends, competitor activity, and audience behavior to inform recommendations.
- Define content themes, campaign calendars, and KPIs in alignment with brand goals.
- Identify growth opportunities across platforms and propose initiatives proactively.
- Create, schedule, and publish content across Instagram, TikTok, Facebook, YouTube, and X.
- Write copy that reflects the Kingz voice with consistency and authenticity.
- Manage community engagement — respond to comments, DMs, and interactions with care.
- Analyze performance data and deliver clear monthly reports to the team with actionable insights.
- Write, design, and deploy email campaigns for product launches, events, and athlete stories.
- Build and manage segmented lists to improve targeting and relevance.
- Test subject lines, send times, and content formats to continuously improve results.
- Own list health, unsubscribe rates, and deliverability.
- Ensure the Kingz voice is applied consistently across all digital touchpoints.
- Support product launches, event campaigns, and athlete partnerships with coordinated messaging.
- Collaborate with the team on campaign briefs and timelines.
Benefits
- Strategic influence. You will bring recommendations to leadership and see your ideas shape the brand’s digital presence.
- A brand worth building. Kingz is respected globally in the BJJ community. The work you do here reaches real athletes and real fans.
- A collaborative team. You will work closely with leadership and a team that cares about the brand, the sport, and getting things right.
- Gear and product allowance — you will represent what you wear.
- Access to events, tournaments, and athlete activations — you will be close to the community you are building for.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
