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Impact Team - Director of Sales & Marketing

Horseshoe Bay ResortFairfax, VA
$100,000 - $150,000Remote

About The Position

The Impact Director of Sales & Marketing is responsible for providing immediate leadership and strategic direction to full-service hotels experiencing a vacancy in their sales and marketing leadership role. This position ensures the continuity of revenue-driving efforts, stabilizes operations, and supports the hotel’s overall commercial success during the transition period. The ideal candidate is a results-driven leader with a deep understanding of hotel sales, marketing, and revenue strategy. Please note that this position is based on the needs of the portfolio and should there be a time when there are no projects there will be no compensation during that time.

Requirements

  • Minimum of 5 years of progressive sales and marketing leadership experience in full-service hotels is required.
  • Proficiency in hotel CRM, sales systems (e.g., Delphi, CI/TY), and revenue management tools is required.
  • Ability to travel up to 100% of the time is required.
  • Strong knowledge of hotel revenue management, digital marketing, and brand positioning is required.
  • Proven track record of achieving sales targets and driving revenue growth.
  • Exceptional leadership, communication, and problem-solving skills.
  • Ability to quickly adapt to new markets, teams, and hotel environments.

Nice To Haves

  • Experience working in a task force or multi-property role is a plus.

Responsibilities

  • Lead and manage all sales and marketing efforts to maintain and grow hotel revenue.
  • Develop and execute sales strategies to maximize revenue from group, transient, and catering segments.
  • Drive proactive and reactive sales initiatives, ensuring continued engagement with key accounts and new business opportunities.
  • Oversee and support the sales team, ensuring performance metrics are met or exceeded.
  • Implement marketing strategies aligned with brand standards and hotel positioning.
  • Work with digital marketing partners to optimize online presence, social media, and advertising efforts.
  • Ensure public relations and promotional efforts align with the hotel’s goals.
  • Collaborate with revenue management to develop pricing strategies and revenue optimization initiatives.
  • Analyze market trends, competitive data, and business demand to adjust sales and marketing tactics accordingly.
  • Conduct strategic planning meetings and forecasting sessions with the executive team.
  • Provide hands-on leadership to the sales and catering team, fostering a high-performance culture.
  • Train and mentor hotel sales professionals, ensuring a seamless transition upon permanent placement.
  • Collaborate with hotel leadership to ensure alignment across all departments.
  • Maintain strong relationships with key stakeholders, including ownership groups and management company.
  • Represent the hotel in industry events, sales missions, and trade shows as needed.
  • Provide regular updates and reporting on sales and marketing performance.

Benefits

  • Highly competitive wages of $100,000 - $150,000 based on experience
  • Operational incentive plan eligibility
  • An exceptional benefit plan for eligible associates & your family members
  • 401K matching program for eligible associates
  • Flexible scheduling to allow you to focus on what is important to you
  • Discounts with our Crescent managed properties in North America for you & your family members

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