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Director of Sales

Sunrise Senior Living•Cupertino, CA
•$30 - $40

About The Position

The Director of Sales leads the community’s marketing and sales strategy to drive occupancy, revenue, and long-term growth. The role analyzes local market trends, develops sales and marketing plans, builds referral networks, manages prospects from inquiry through commitment using CRM tools, and reports on sales performance. The Director of Sales also works with the Executive Director through weekly strategy meetings. The position is responsible for meeting occupancy and revenue targets, using pricing, services, and inventory strategies to maximize performance, and conducting competitive analysis. It develops external business by presenting to referral partners, maintaining required healthcare-facility credentialing, and strengthening community partnerships. The role also coordinates resident assessments, paperwork, regulatory compliance, and move-in transitions; manages the sales budget and expenses; and trains and coaches community teams on sales accountability.

Requirements

  • Proven sales and marketing success.
  • Strong negotiation and relationship-building skills.
  • CRM and Microsoft Office proficiency.
  • Independent, goal-driven mindset.
  • Flexibility for evenings and weekends.

Responsibilities

  • Analyze local market trends and create Sales & Marketing Plans.
  • Build and manage referral networks to generate consistent leads.
  • Advance prospects from inquiry through commitment using CRM tools.
  • Conduct weekly strategy meetings with the Executive Director.
  • Submit regular sales performance reports.
  • Meet or exceed occupancy and revenue targets.
  • Use pricing, services, and inventory strategies to maximize top-line performance.
  • Conduct competitive analysis and adjust strategy accordingly.
  • Deliver professional presentations to referral partners.
  • Secure and maintain required credentialing with healthcare facilities.
  • Strengthen community partnerships to grow census.
  • Coordinate resident assessments and paperwork completion.
  • Ensure regulatory compliance and smooth resident transitions.
  • Manage sales budget and expense controls.
  • Train and coach community teams on sales accountability.

Benefits

  • Medical, dental, vision, life, and disability plans.
  • Retirement savings plans.
  • Employee Assistance Program and discount program.
  • Paid time off, sick time, and holiday pay.
  • myFlexPay, which offers access to pay within hours of a shift.
  • Tuition reimbursement.
  • Discretionary and/or non-discretionary bonuses may be offered, subject to eligibility and applicable plan requirements.

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