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Senior Web Content Writer

Mitch Insurance

About The Position

Mitch is hiring a Senior Web Content Writer to create clear, engaging content that helps consumers understand insurance and supports lead generation and organic growth. The role produces original articles, product pages, cost guides and FAQs that explain coverage options and guide readers toward requesting an insurance quote or connecting with an insurance broker. It also involves updating existing online materials to ensure accuracy and improve performance. The writer collaborates with brokers to learn about different coverages and interviews subject matter experts, industry partners and clients to create a range of informative content. The role partners with the SEO team to identify opportunities, understand search intent, improve page structure and internal linking, and strengthen organic performance. The position offers flexibility to work from the Durham Region office or remotely from anywhere in Canada. Compensation is $75,000–$100,000 annually.

Requirements

  • At least five years of professional experience writing and editing website content.
  • A portfolio demonstrating strong writing and the ability to create original, engaging work.
  • Strong research and critical thinking skills, including evaluating sources, verifying information and explaining complex topics clearly in simple language.
  • Excellent organizational skills and the ability to manage a busy publishing schedule, balance multiple priorities, incorporate feedback and collaborate effectively with different teams.

Nice To Haves

  • Insurance experience is an asset.

Responsibilities

  • Create original articles, product pages, cost guides and FAQs explaining insurance in clear, accessible language.
  • Guide consumers toward getting an insurance quote or connecting with an insurance broker through informative content.
  • Update and improve existing online materials to ensure accuracy and strengthen performance.
  • Collaborate with brokers to understand different insurance coverages.
  • Interview subject matter experts, industry partners and clients to develop a variety of content.
  • Partner with the SEO team to identify opportunities, understand search intent, strengthen page structure and internal linking, and improve organic performance.
  • Manage a busy publishing schedule, balance multiple priorities, incorporate feedback and collaborate with different teams.

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Based on current job postings on Teal, the average Content Writer salary in the US is approximately $98,000 per year, with a typical range of $44,000 to $156,000.
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