Healthcare Content Writer

Highmark Health • Pittsburgh, PA

3d • Hybrid

About The Position

This role supports the Customer Strategy Division by developing clinical and healthcare-related content for client-facing materials that strengthen strategic messaging and communications. The position extensively edits materials to ensure accuracy, relevance, strategic value, and clarity. In coordination with designated colleagues, it also supports Health Plan RFI and RFP responses. The work helps communicate Highmark’s mission and differentiate its clinical and product capabilities to retain clients and support new business acquisition.

The position is hybrid at any of Highmark’s locations, with onsite work three days per week: Tuesday, Wednesday, and Thursday. It requires regular collaboration with clinical, product, healthcare, Customer Strategy, and Sales Messaging colleagues and may include occasional teaching or training. Travel is listed as 0%–25%.

Requirements

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or a clinical field such as Nursing, Exercise Science, Behavioral Health, or Nutrition; alternatively, six years of experience in the health insurance industry.
• At least five years of experience in healthcare and the health insurance industry.
• At least five years of experience and excellence in writing and editing health communications.
• At least three years of analytical experience and strategic thinking.
• Strong written and oral communication skills.
• Active listening and consultative skills.
• Interpersonal and relationship-building skills.
• Project management skills.
• Problem-solving and decision-making skills.
• Organizational skills and ability to prioritize.
• Time management skills and ability to meet deadlines with quick turnaround times.
• Microsoft Office skills.
• Proposal automation software skills.

Nice To Haves

• Registered Nurse, Registered Dietitian, or another clinical license or certification.

Responsibilities

• Develop, write, and edit clinical, product, and healthcare content for assigned RFI/RFP sections.
• Ensure RFI/RFP responses are clear, consistent, progressive, and customized to the client, industry, and market.
• Collaborate with clinical, product, and healthcare subject matter experts to develop responses to unanswered or anticipated strategic questions.
• Facilitate strategic planning sessions with subject matter experts to stay informed about Highmark’s capabilities, product offerings, marketing strategies, and differentiators.
• Build and maintain an RFI/RFP content library that has been reviewed and approved by the appropriate subject matter experts.
• Work with Customer Strategy Content Strategists and Sales Messaging teams to develop clinical and product content for client-facing materials, including strategic and proactive narratives for critical Highmark initiatives.
• Research and develop scientifically based extrapolations supporting potential cost avoidance for preventable health risks, and work with clinical and Customer Strategy teams to develop consistently applied scenarios.
• Perform other duties as assigned or requested.
• Protect confidential customer and other covered information and comply with HIPAA, company information-security policies, the Code of Business Conduct, applicable laws, and required training.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level