Sr. Marketing Content Writer

AM Best Company • Tewksbury Township, NJ

4d • $80,000 - $100,000

About The Position

The Senior Marketing Content Writer is an experienced content creator who develops compelling messaging and collateral aligned with AM Best’s brand identity and strategic objectives. The role transforms information from internal subject matter experts and product specialists into original copy that attracts customers and increases brand awareness. It also requires a broad understanding of AM Best’s product lines, services, and customer base.

Requirements

• Five or more years of relevant writing experience.
• Exceptional written and verbal communication skills, meticulous attention to detail, and ability to balance multiple tasks and projects.
• Ability to craft marketing messages for varied personas at all stages of the customer journey, from acquisition to retention.
• Ability to understand, interpret, and write about business-focused media and technology solutions, financial services concepts, and corporate events.
• Ability to manage and execute a high volume of projects from start to finish in a deadline-driven environment.
• Collaborative team player able to foster positive working relationships and build consensus among stakeholders.
• Self-motivated, independent thinker able to take initiative within the scope of the position.
• Experienced user of Microsoft Office, Adobe Creative Suite, and content management platforms.

Nice To Haves

• Bachelor’s degree in Marketing, English, or a related field.
• Writing experience in a business-to-business environment.
• Marketing writing experience in the financial services and/or technology sector.

Responsibilities

• Handle high-level projects requiring experienced writing skills, substantial product knowledge, understanding of corporate brand identity, and success with high-profile, cross-functional initiatives.
• Write original, creative copy for emails, advertisements, web pages, social media posts, media kits, virtual and in-person event materials, video scripts, and other marketing collateral.
• Route materials to project stakeholders for approval and implement requested revisions in alignment with corporate standards and strategic objectives.
• Coordinate and lead status meetings with client department representatives to discuss upcoming and in-progress initiatives.
• Work with content creators, including editorial teams, graphic designers, video teams, and web developers, on project production.
• Participate in coordinating live-streaming events.
• Prepare weekly status reports for department management.
• Participate in and present material at monthly all-team meetings.
• Assist with onboarding new team members as needed.

Benefits

• Flexible and hybrid work arrangements
• Paid time off and paid company holidays
• Medical plan options and prescription drug plan
• Dental and vision plan options
• Flexible spending and health savings accounts
• 401(k) retirement savings plan with a Roth savings option and company matching contributions
• Educational assistance program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed