Content Writer - Digital Marketing

UWorld, LLC • Irving, TX

9h • Onsite

About The Position

UWorld is seeking a full-time, in-office marketing content writer/strategist based in the Dallas/Fort Worth area. The role addresses user pain points through content and partners with product marketing managers and metrics stakeholders to develop content strategies that explain the value of products and guide learners to suitable test-preparation solutions.

The writer develops B2B and B2C marketing content in a consistent brand voice and owns content development for a business vertical from planning through publication. The role collaborates with stakeholders and subject matter experts to shape messaging and produce integrated content for campaigns across formats, then uses audience insights and performance data to improve effectiveness. The writer also contributes to editorial quality and process improvements while managing concurrent projects and meeting deadlines.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• 4–7 years of professional B2B and B2C marketing content experience.
• Strong portfolio demonstrating effective storytelling across multiple formats.
• Strong knowledge of AP style and understanding of SEO, UX writing, and content marketing strategy.
• Exceptional writing, self-proofreading, communication, organizational, and project management skills.
• Strong interpersonal skills and ability to collaborate across teams.
• Ability to thrive in a fast-paced, dynamic environment with tight deadlines.
• Ability to manage multiple priorities with minimal supervision.

Nice To Haves

• Experience in healthcare, finance/accounting, and/or education industries.
• Proficiency with content management tools such as Monday.com, Trello, or Asana.

Responsibilities

• Develop and execute content strategies that support product marketing initiatives and campaign goals.
• Partner with designers, email marketing specialists, social media experts, and videographers to identify audience needs and strengthen content.
• Produce high-quality content in multiple formats, including blogs, landing pages, emails, case studies, white papers, sales enablement materials, video scripts, social media content, web pages, brochures, infographics, and press releases.
• Manage projects from concept through publication, coordinating with design, marketing, subject matter experts, and other partners.
• Optimize content using SEO, UX writing, accessibility, and conversion best practices.
• Analyze content performance and recommend improvements based on data and user behavior.
• Contribute ideas to improve editorial processes, messaging consistency, and campaign execution.
• Manage multiple projects simultaneously, meet deadlines, and deliver polished content at scale.
• Apply feedback flexibly and professionally while maintaining UWorld’s brand voice.
• Follow AP and custom brand and style guidelines to ensure professionalism, consistency, and accuracy.
• Collaborate with product marketing managers and stakeholders to shape messaging, recommend content approaches, and create integrated campaign content.
• Use audience insights and performance data to continuously improve content effectiveness.
• Inspire and challenge peers to raise the overall quality of writing.

Benefits

• Paid time off based on a sliding scale according to hire date and work hours.
• Parental leave.
• Bereavement leave.
• Generous paid holiday schedule.
• Eight hours of volunteer time.
• Medical, vision, dental, life, disability, and pet insurance.
• 401(k) plan with 5% employer matching, with eligibility after 90 days of employment.
• Annual professional and career development opportunities.
• Social Committee activities that provide opportunities to get to know coworkers.
• Daily on-site group fitness classes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level