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Business Account Manager - CPG

Acosta•Des Moines, IA
•$72,600 - $90,800
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About The Position

The Business Account Manager III develops and executes growth plans based on strategic intent established by VP/MD and the client, using a deep understanding of retailer and manufacturer strategies. The role provides direction to Customer Managers to optimize annual and quarterly client business plans and serves as the key point of contact for regional client leadership, delivering consistent experiences and outcomes. The Business Account Manager leads the business planning process in collaboration with Business Insights, Planning Organization, and Channel Teams. The role uses analysis of promotional activity, spending, and volume forecasts and actuals to improve key metrics, and manages base volume forecasts, item distribution, promotional strategy, and innovation. The role works across home-office and field environments and has variable travel requirements of 20–30%.

Requirements

  • At least 5–7 years of work experience in sales or marketing, including experience calling on a major chain customer.
  • Knowledge of Excel and PowerPoint.
  • Working knowledge of Nielsen and syndicated data sources.
  • Strong communication and people skills.
  • Collaboration and influencing skills.
  • Ability to communicate clearly, think strategically, and solve problems.
  • Ability to prioritize demands effectively and follow through on commitments.
  • English language skills; bilingual skills may be required based on business necessity.

Nice To Haves

  • Bachelor’s degree (B.A.) from a four-year university preferred; relevant experience may be considered in lieu of a degree.

Responsibilities

  • Coordinate with Customer Managers to develop and execute business plans.
  • Build and manage strategic plans for respective retailers and wholesalers.
  • Align on strategy and plans with Region Broker Managers and identify opportunities and threats.
  • Provide Customer Managers with planning analytics to support category and line reviews, new-item presentations, and related activities.
  • Manage trade funds effectively and maintain visibility.
  • Measure the effectiveness of Customer Managers.
  • Align with the Insights lead and use insights specific to category/brand, consumer/shopper, and channel/retail dimensions.
  • Use syndicated and other data sources to manage and inform strategic and tactical trade plans.
  • Conduct ad hoc financial and data analysis, including pre- and post-event analysis.
  • Develop customer-level distribution and merchandising targets, supported by insights and merchandising activation plans for each key initiative.
  • Attend customer sales calls with the Customer Manager Team where appropriate.
  • Develop and deliver content as part of the CROSSMARK Business Review process.
  • Ensure client plans are built and maintained in CROSSVIEW and the client’s Trade Planning System.
  • Perform other job-related tasks as directed by management, when possible.

Benefits

  • The company states that it prioritizes work-life balance and fosters a supportive, collaborative environment.

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

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