Vp Communications Jobs

About The Position

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field.
• At least 15 years of progressive experience in B2B marketing, product marketing, corporate communications, or related disciplines, including at least eight years in senior leadership roles.
• Experience leading a large, complex, global or multi-regional marketing and communications organization in a matrixed environment.
• Proven success developing enterprise marketing strategy and translating it into integrated plans, operating mechanisms, investment choices, and measurable outcomes.
• Substantial product and portfolio marketing experience, including partnership with product teams, segmentation, positioning, value proposition development, go-to-market planning, launches, adoption, and lifecycle marketing.
• Ability to market complex products, data, technology, analytics, platforms, solutions, or professional services.
• Experience partnering with business, product, sales, strategy, finance, legal, human resources, and regional leadership teams.
• Experience leading corporate or executive communications and working with reputation, media, issues, or stakeholder communications.
• Ability to establish assertive, evidence-based claims of client value and business impact and translate them into compelling product, portfolio, and enterprise communications.
• Success designing and leading integrated, scalable, omnichannel go-to-market programs across events, web, campaigns, thought leadership, digital experiences, and marketplace or storefront channels.
• Strong financial and operational acumen, including budget management, channel-effectiveness evaluation, investment prioritization, and resource reallocation toward concrete growth opportunities.
• Success leading organizational transformation, building capabilities, developing senior talent, and delivering results through change.
• Excellent executive communication, influence, judgment, and stakeholder management skills.
• Ability to travel domestically and internationally as required.

Nice To Haves

• Master’s degree in business administration, marketing, communications, or a related field.
• Experience in life sciences, healthcare, healthcare technology, data and analytics, or another complex and regulated industry.
• Experience building connected customer insight, marketing analytics, digital marketing, omnichannel go-to-market, and marketing operations capabilities.
• Practical experience applying artificial intelligence, automation, and modern marketing technology to improve quality, speed, personalization, measurement, productivity, and product uptake.
• Experience leading through a federated operating model combining enterprise, business unit, regional, and shared-service teams.

Responsibilities

• Set the global vision, strategy, priorities, and operating agenda for Marketing, Communications & Insights in alignment with IQVIA’s enterprise strategy and growth objectives.
• Lead and integrate enterprise marketing, business unit and regional marketing, product and portfolio marketing, corporate communications, corporate affairs, customer insights, and other assigned capabilities.
• Partner with business, product, sales, and strategy leaders to identify market opportunities, priority audiences, portfolio needs, and growth initiatives requiring marketing and communications support.
• Build and advance a product marketing discipline integrated with product teams and focused on business line growth, including market and customer insight, segmentation, value proposition development, positioning, messaging, launch planning, adoption, and lifecycle marketing.
• Translate IQVIA’s enterprise narrative into differentiated business area, capability, product, service, and offering-level stories relevant to buyers and supported by credible evidence of client impact.
• Ensure marketing programs and communications reflect customer, market, and competitive insights and are tailored across industries, geographies, audiences, and buying stages.
• Partner with sales and go-to-market leaders to improve market readiness, sales enablement, and feedback loops; support client and segment strategies; and strengthen marketing’s role in client-level actions with clear ownership and handoffs.
• Lead corporate communications and corporate affairs strategies that strengthen and protect IQVIA’s reputation and advance company priorities with internal and external stakeholders.
• Establish performance measures and reporting connecting investment to customer engagement, demand, pipeline, reputation, product uptake, client value, business growth, and other agreed outcomes.
• Use data, analytics, experimentation, market feedback, and channel-level conversion insights to evaluate performance, improve effectiveness, and reallocate spending toward high-value growth opportunities.
• Modernize the function using artificial intelligence, digital capabilities, marketing technology, automation, scalable content systems, and more visual and effective communications while maintaining disciplined governance.
• Define and continuously improve the global operating model, including decision rights, governance, planning processes, agency partnerships, resource allocation, and integrated delivery across events, web, campaigns, thought leadership, and digital storefronts.
• Lead, develop, and inspire a diverse, high-performing global team; build critical capabilities, strengthen succession, and foster accountability, collaboration, and continuous improvement.
• Represent Marketing, Communications & Insights with senior leadership and other key stakeholders, providing clear recommendations and constructive challenge on market, customer, reputation, and investment decisions.

Benefits

• Health and welfare benefits may be offered, depending on the position.