VP of Communications

TRM Labs

4d•$195,000 - $255,000•Remote

About The Position

The VP of Communications will own TRM Labs’ corporate narrative, earned communications channels, and the voices that represent the company. The role will establish a dedicated communications function by consolidating responsibilities currently shared across the team, and will develop proactive narratives about how AI is changing crime and how it can be fought. The goal is for the market, media, analysts, prospective talent, and investors to look to TRM for a definitive perspective on AI and crime, the capacity gap facing crimefighters, and how that gap can be closed. This senior leadership role sits within Brand & Communications and reports to the Chief Brand Officer. It works closely with Policy, Insights, Product Marketing, Brand/Content, company leadership, and subject-matter experts. The VP will manage TRM’s PR agency and an APAC-based communications lead (contractor) from day one, with the potential to build a team as the function grows. The position is US-based and distributed, with core overlap across US business hours. The role includes occasional, low-to-moderate travel for media, executive events, and team offsites, and periodic in-person attendance for key moments. There is no formal on-call schedule, but crisis-response availability is expected as issues arise. Compensation is an estimated US base salary of $195,000–$255,000, with potential eligibility to participate in TRM’s equity plan; pay depends on skills, qualifications, experience, and location. In the first 30 days, the successful candidate is expected to deliver a corporate narrative and messaging architecture and a plan to consolidate communications responsibilities. Within 60 days, they are expected to land a planned earned-media moment, establish an executive-visibility calendar, and identify initial subject-matter experts for thought leadership. Within 90 days, they are expected to put a tested crisis-communications playbook and repeatable AI-assisted media-monitoring and reporting workflow in place.

Requirements

10+ years of experience in corporate and executive communications, including ownership of earned media.
A proactive narrative strategist with a track record of placing high-quality coverage and growing share of voice.
Fluency in developing sophisticated, credible corporate narratives about AI, including what it changes, where it creates risk, and where the company stands.
An AI-native approach, using AI for monitoring, research, drafting, and reporting and building workflows others can use.
Ability to identify experts across a company, place them in suitable forums, and coach them to speak confidently with press and audiences.
Comfort building a function and its systems from the ground up and leading cross-functionally without a large standing team.
Exposure to a strong crisis-communications program and sound judgment under pressure; experience supporting live issues.
Excellent writing and editing skills, including the ability to distill complex technical topics for press, executives, and the public.
Ability to collaborate across US business hours and provide crisis-response availability as issues arise.

Nice To Haves

Experience at a security, fintech, intelligence, or regulated-technology company.
Experience managing communications in an AI investigations or related field.

Responsibilities

Own TRM’s corporate narrative and earned communications channels.
Build a dedicated communications function by consolidating responsibilities currently shared across the team.
Set proactive narrative strategy on how modern crime is changing and how it is best fought.
Design and run an executive-visibility program so leaders consistently carry the corporate narrative in important conversations.
Grow TRM’s share of voice and quality of coverage across media, industry analysts, and other earned channels.
Own journalist and analyst relationships.
Identify subject-matter experts across the company, place them in appropriate forums, prepare and coach them, and provide guides and AI-enabled workflows to help them communicate consistently and on-brand.
Establish monitoring, crisis playbooks, and AI-assisted media tracking so TRM can respond quickly and credibly when its reputation is at stake.
Manage TRM’s PR agency and an APAC-based communications lead (contractor).
Work cross-functionally with Policy, Insights, Product Marketing, Brand/Content, company leadership, and subject-matter experts.
Ship a corporate narrative and messaging architecture and a plan for consolidating communications responsibilities within the first 30 days.
Within 60 days, land a planned earned-media moment, establish an executive-visibility calendar, and identify the first subject-matter experts to develop as thought leaders.
Within 90 days, establish a tested crisis-communications playbook and a repeatable AI-assisted media-monitoring and reporting workflow.