Principal Product Marketing Manager
Adobe • San Francisco, CA51d
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Principal Product Marketing Manager
Adobe•San Francisco, CA
About The Position
Principal Product Marketing Manager , Acrobat Join the Acrobat Product Marketing team at Adobe. As a skilled marketer, you have a deep appreciation for the customer, are highly data-driven, and are proficient across marketing frameworks, channels, and tactics. You are a marketing generalist who can flex across key initiatives and evolving strategic priorities. You bring a structured approach to developing deep customer and user journey insights that build strategy and execution. You excel at building relationships and establishing credibility across diverse teams.
Requirements
- BS/BA preferred OR equivalent experience
- 10+ years of marketing experience; technology company and SaaS experience preferred.
- Expertise in product marketing with a focus on consumer and/or small business segments.
- Excellent ability to frame issues, conduct appropriate analyses , and make clear, impactful recommendations.
- Strong analytical skills, proficient in digesting market research and product usage metrics then using insights to advise decisions.
- Demonstrates a test-and-learn and growth mentality.
- Proven leadership success in dynamic environments, adapting to shifting priorities seamlessly.
- Global cultural awareness and experience working with international teams.
- Strong experience leading cross-functional teams to drive impactful business initiatives; collaborative work style.
- Outstanding analytical, verbal, and written communication skills.
- Outstanding program management skills.
Responsibilities
- Drive business growth by identifying marketing opportunities, defining a cohesive strategy, and implementing successful, measurable programs.
- Lead key partnership initiatives and product feature launches in close collaboration with Marketing, Sales, Finance, Product, and Analytics teams.
- Partner with research and insights teams to understand market trends, customer needs, and user journeys; translate findings into clear recommendations for growth.
- Develop compelling value proposition messaging to convince prospects to try, buy, and adopt our software.
- Translate strategic priorities into actionable marketing initiatives in partnership with cross-functional marketing teams.
- Be a steward of the business, understanding financial impacts, growth levers, and dashboards.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
Number of Employees
5,001-10,000 employees
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