Principal Product Marketing Manager

Adobe • San Francisco, CA

4d

About The Position

Principal Product Marketing Manager , Acrobat Join the Acrobat Product Marketing team at Adobe. As a skilled marketer, you have a deep appreciation for the customer, are highly data-driven, and are proficient across marketing frameworks, channels, and tactics. You are a marketing generalist who can flex across key initiatives and evolving strategic priorities. You bring a structured approach to developing deep customer and user journey insights that build strategy and execution. You excel at building relationships and establishing credibility across diverse teams.

Requirements

• BS/BA preferred OR equivalent experience
• 10+ years of marketing experience; technology company and SaaS experience preferred.
• Expertise in product marketing with a focus on consumer and/or small business segments.
• Excellent ability to frame issues, conduct appropriate analyses , and make clear, impactful recommendations.
• Strong analytical skills, proficient in digesting market research and product usage metrics then using insights to advise decisions.
• Demonstrates a test-and-learn and growth mentality.
• Proven leadership success in dynamic environments, adapting to shifting priorities seamlessly.
• Global cultural awareness and experience working with international teams.
• Strong experience leading cross-functional teams to drive impactful business initiatives; collaborative work style.
• Outstanding analytical, verbal, and written communication skills.
• Outstanding program management skills.

Responsibilities

• Drive business growth by identifying marketing opportunities, defining a cohesive strategy, and implementing successful, measurable programs.
• Lead key partnership initiatives and product feature launches in close collaboration with Marketing, Sales, Finance, Product, and Analytics teams.
• Partner with research and insights teams to understand market trends, customer needs, and user journeys; translate findings into clear recommendations for growth.
• Develop compelling value proposition messaging to convince prospects to try, buy, and adopt our software.
• Translate strategic priorities into actionable marketing initiatives in partnership with cross-functional marketing teams.
• Be a steward of the business, understanding financial impacts, growth levers, and dashboards.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Number of Employees: 5,001-10,000 employees