Consumer & Trade Research Manager
JT International S.A. • Raleigh, NC4d
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RMC CONSUMER & TRADE RESEARCH MANAGER
JT International S.A.•Raleigh, NC
About The Position
As Consumer & Trade Research Manager, RMC, you will shape how the business understands adult consumers and trade partners in the U.S. market. You will lead the combustibles consumer and trade research agenda, including continuous tracking and qualitative and quantitative research programs. By bringing together consumer insights, market and commercial data, competitive intelligence, and forecasting inputs, you will turn complex findings into clear recommendations that support brand, portfolio, pricing, activation, trade, and go-to-market decisions. Working closely with Marketing, Sales, Commercial Insights, Analytics, Regional, and HQ teams, you will ensure insights are accessible, actionable, and embedded in business decision-making.
Requirements
- Bachelor’s degree in Marketing, Business, Economics, Psychology, Statistics, Analytics, or a related field.
- 5–8+ years of relevant experience in consumer insights, market research, shopper/trade research, analytics, or a related area.
- Strong experience leading qualitative and quantitative research, including research design, questionnaires/discussion guides, sampling, analysis, and synthesis.
- Ability to integrate research findings with market, consumer/panel, commercial, and competitive data.
- Strong business acumen and ability to turn complex information into clear recommendations and executive-ready communication.
- Experience with continuous tracking studies, learning agendas, research roadmaps, dashboards, and test-and-learn programs.
- Strong project, stakeholder, vendor, and budget management skills.
- Advanced Excel and PowerPoint skills.
- Fluent English.
Nice To Haves
- Master’s degree.
- Experience with Power BI, statistical tools, and AI-enabled research platforms.
Responsibilities
- Own and evolve the RMC consumer and trade learning agenda, research roadmap, and continuous tracking programs; identify knowledge gaps and prioritize research based on business impact.
- Lead qualitative and quantitative research from defining the business question and study design through methodology, vendor selection, fieldwork, analysis, and final recommendations.
- Combine research with syndicated market data, consumer and receipt-panel data, commercial performance, pricing, channel, and competitive intelligence to deliver clear, actionable insights.
- Partner with Marketing, Sales, Portfolio & Pricing, Commercial Insights, Forecasting & Advanced Analytics, Regional, and HQ stakeholders; translate findings into compelling stories, dashboards, workshops, and decision frameworks.
- Oversee research partners, budgets, timelines, contracts, and deliverables while ensuring high-quality and timely execution.
- Explore new methodologies, data sources, automation, and AI-enabled tools to improve the quality, speed, and accessibility of insights.
Benefits
- Annual performance-based bonus
- Employee Stock Purchase Plan
- Medical, dental, and vision coverage for employees and eligible family members
- Matching 401(k)
- Paid Time Off and Paid Family Leave
- Life insurance
- Short-Term and Long-Term Disability
- Education and tuition assistance
- Personal development programs
- Employee Assistance Program
- Volunteering opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Manager
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