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About The Position

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or equivalent experience
• 10+ years of progressive experience in brand strategy, marketing, or related leadership roles, ideally in complex B2B or global environments
• Proven track record of building and scaling strong, differentiated brands that drive measurable business outcomes
• 5+ years of experience leading teams in large, matrixed organizations with diverse portfolios, products, and customer segments
• Demonstrated ability to influence senior leaders and align cross-functional teams around a shared brand vision
• Strong strategic thinking skills with the ability to translate vision into actionable plans and execution
• Financial and commercial acumen, including experience developing business cases and managing significant brand or marketing investments
• High comfort with analytics, martech, and digital platforms; able to leverage technology for brand measurement, personalization, and optimization

Nice To Haves

• Enterprise brand strategy and brand architecture
• Positioning, messaging, and value proposition development
• Integrated marketing and brand activation
• Brand governance and operating models
• Customer insight, brand measurement, and performance optimization
• Agency and partner management
• Change management and organizational influence
• Executive communication and storytelling
• Collaborative, influential leader who builds trust across functions and levels
• Creative and strategic thinker with a bias for action
• Customer-obsessed, insight-driven decision maker
• Adaptable and resilient in fast-changing environments
• Passion for brand excellence, innovation, and continuous learning
• Natural curiosity to identify and advocate for innovative technologies (AI) in brand strategy and application.

Responsibilities

• Define and lead the enterprise brand vision, positioning, and long-term strategy aligned to business objectives and growth priorities
• Serve as the champion of the brand, ensuring clarity, consistency, and differentiation across all customer-facing and internal touchpoints
• Establish and evolve brand architecture, messaging frameworks, and value propositions across portfolios, solutions, and markets
• Partner with executive leadership, commercial marketing, sales, product, and regional teams to embed brand strategy into go-to-market planning and execution
• Act as a trusted advisor and thought leader on brand, storytelling, and customer perception across the organization
• Align global and regional stakeholders on brand priorities while enabling local relevance within a consistent and effective enterprise framework
• Translate brand strategy into compelling and differentiated narratives, campaigns, and experiences across digital, social, and traditional channel interactions
• Ensure the brand is consistently expressed across all owned, earned, and paid channels, adapting content to platform-specific requirements while upholding brand identity
• Adopt a customer-centric approach to brand experience design, grounded in insights, data, and market understanding
• Establish brand governance models, guidelines, and prioritization frameworks to ensure disciplined, scalable execution of strategic sub-brands in coordination with Agilent’s parent brand
• Oversee brand standards, visual identity systems, and tone-of-voice principles
• Ensure efficient collaboration across internal teams and agency partners, removing friction and enabling speed to market
• Develop resources, training, and communications that continuously realize the brand’s purpose and reinforce brand guidelines internally, ensuring employee understanding and implementation
• Define brand measurement frameworks, including awareness, perception, preference, and equity metrics
• Leverage data, insights, and market intelligence to continuously refine brand strategy and activation, ensuring relevancy and differentiation
• Ownership of Brand budget and development of business cases that clearly articulate brand impact, ROI, and enterprise value creation to accelerate investment in brand activities
• Establish a cadence for communicating brand health measurement findings, progress, and areas of improvement to ensure that marketing and non-marketing leaders can act on results
• Lead, coach, and develop a high-performing brand organization
• Foster an inclusive, collaborative culture that encourages innovation, accountability, and continuous improvement to enable brand activation
• Build modern brand capabilities across storytelling, design, content, and customer experience that fosters a community of influencers and advocates

Benefits

• bonus
• stock
• benefits