Marketing Specialist Jobs

About The Position

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 1–3 years of apparel, consumer packaged goods, marketing, digital, merchandising, or related brand/product experience; or 3–5 years of general marketing, digital, merchandising, or brand management experience.
• Strong understanding of marketing mix, including product, pricing, promotion/advertising, distribution, and customer/consumer strategies.
• Proven ability to manage multiple projects, deadlines, and stakeholders with strong attention to detail and accuracy.
• Effective verbal, written, and presentation skills with the ability to build relationships across levels and functions.
• Demonstrated analytical capability, sound judgment, and proficiency with Microsoft Office Suite, including Excel, PowerPoint, and Word.

Responsibilities

• Delivers assigned marketing initiatives on time, aligned to business unit priorities, project calendars, and required cross-functional inputs.
• Creates visibility to project status, risks, action items, and decisions so teams can resolve barriers and maintain momentum.
• Partners with internal teams and external agencies to ensure marketing deliverables meet approved business objectives and timing.
• Ensures new styles, costing packets, PLM inputs, and product setup milestones are accurate, complete, and ready for downstream execution.
• Creates line planning and product development readiness by maintaining organized information, coordinating shared Merchandising inputs, and escalating design-related issues to the appropriate cross-functional owner for timely resolution.
• Contributes to product portfolio recommendations that support volume, profit, share, and retailer margin objectives.
• Translates packaging, display, promotional, eCommerce, and retailer needs into clear creative requests and approved deliverables.
• Maintains alignment between product launches, digital content needs, retailer requirements, and consumer-facing brand information.
• Supports effective influencer campaign execution by coordinating content needs, timelines, approvals, and partner inputs that help campaigns launch accurately and on time.
• Improves owned digital readiness by supporting VF.com content management, ensuring product, brand, and promotional information remains accurate, current, and aligned with business priorities.
• Completes approval processes with accuracy and urgency to support in-market readiness and execution quality.
• Provides accurate weekly and monthly reporting that enables leadership to understand performance, risks, opportunities, and required actions.
• Builds analytical capability by organizing sales trends, inventory signals, pricing inputs, and promotional performance information to support manager-led analysis and recommendations over time.
• Communicates insights and action plans clearly to support business unit goals and strategic priorities.
• Develops clear presentations and materials, in conjunction with cross-functional partners, that support internal alignment, customer sell-in, new product introductions, and planogram recommendations.
• Represents product and brand information accurately in meetings, broadcasts, and consumer-facing communications as directed by the Company.
• Builds credibility with cross-functional partners by communicating priorities, decisions, and updates in a timely and professional manner.
• Supports budget management by tracking packaging and display investments, validating invoices, and elevating variances or risks.
• Uses retail sales trends and inventory information to recommend forecast or inventory actions that improve service, sales readiness, and financial outcomes.
• Collaborates with manager, director, planning, forecasting, and finance partners to keep spending and inventory decisions aligned to business priorities.

Benefits

• Medical, dental, vision, life & disability insurance
• Vacation
• Paid holidays
• 401(k)
• Employee Assistance Program