Enrollment Marketing Communications Specialist

California State University • Monterey Bay, CA

1d • $5,281 • Onsite

About The Position

California State University, Monterey Bay (CSUMB) is a mid-sized university on California’s Central Coast. As part of the California State University system, CSUMB educates nearly 460,000 students annually. With a diverse student body of over 7,000 students, CSUMB is both a Minority Serving Institution and a Hispanic Serving Institution. The university focuses on student success and engagement through experiential learning, service learning, and a strong emphasis on multicultural and global perspectives. CSUMB's sustainability goal is to be carbon neutral by 2030. The university prioritizes inclusive excellence through recruiting and investing in a diverse body of faculty, staff, and administrators. Many appreciate living and working near Monterey Bay, with access to recreational areas and opportunities for collaborative research. CSUMB offers excellent benefits, including access to below-market-rate rental housing and competitive salaries.

Requirements

• Working knowledge of and ability to apply standard theories, practices, principles, and techniques related to communications in public affairs, media, marketing, and/or sports information.
• Thorough knowledge of and ability to use effectively media outlets, including planning media coverage and media publicity campaigns for the university and events.
• Thorough knowledge of web communication techniques, vehicles, and formats.
• Working knowledge of copyright and other applicable laws pertaining to publications and the media.
• Knowledge of interview techniques and the ability to define and deliver media messages.
• Working knowledge of marketing and research techniques and methods.
• Working knowledge of applicable software packages.
• Strong story development and journalistic writing skills.
• Advanced editorial skills.
• Exceptional interpersonal skills, including strong public speaking, listening, and interpretive skills.
• Strong writing and editing skills to quickly produce clear and concise standard documents for internal and external publication.
• Ability to build and manage more sophisticated media contacts.
• Effectively use web technology to achieve communication goals.
• Analyze and select pertinent facts and integrate them into communication vehicles.
• Apply market research to identify communication needs and target audiences.
• Provide lead work direction.
• Appropriately handle sensitive and confidential information.
• Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
• College degree with relevant coursework in the field.
• Up to two years of related professional or technical experience.
• Strong written and verbal communication skills.
• Solid foundation in grammar, spelling, and the composition of various communication vehicles.

Nice To Haves

• Master’s degree
• 2 years of experience in developing or deploying communications strategies.
• Expert knowledge in management tools such as Photoshop, InDesign, Dreamweaver, Illustrator, and Adobe Creative Suite and/or other platforms.
• Experience with Microsoft Suite and Google Suite.
• Demonstrated technical literacy.
• Technical fluency with Oracle/PeopleSoft, Salesforce, CSU Common Management System or equivalent student information system; Microsoft Office Professional; Google Workspace (Gmail, Docs, Sheets, Drive, Calendar, Forms, etc.); 25Live; intranet drives; and internet browsers.
• Ability to coordinate the efforts of professional staff in the accomplishment of marketing and communications goals.

Responsibilities

• Develops, organizes, and edits content for print, digital/social, email, and web publications.
• Writes, edits, and proofs materials for accuracy and timeliness.
• Works with campus partners and vendors on layout and design of publications.
• Assists in the design and production of recruitment and continuing student communication materials.
• Monitors and adjusts content and design of enrollment-related websites.
• Consults with staff and academic expertise to write captivating descriptions of programs, majors, minors, and concentrations.
• Creates and maintains an organized communication plan accommodating multiple programs, goals, and timelines.
• Manages enrollment dashboards.
• Creates content, formats style, provides guidance for standards, and sets up configuration and implementation for all applicants supported through the admissions office through matriculation.
• Collaborates with enrollment managers and other key staff members to develop print and e-communication strategies for suspect, prospect, inquiry, applicant, accepted, confirmed, and enrolled student levels.
• Develops systematic processes aligned with enrollment staff and new enrollment platforms for efficient and effective communication to prospects and newly admitted students.
• Maintains all enrollment-related website content and social media sites, responsible for updates and edits.
• Ensures online information meets CSU standards and compliance policies using content management systems.
• Updates enrollment website with news stories, costs, student support services, Hobsons links, FAQs, features, and enrollment events information.
• Manages, reviews, and updates social marketing websites.
• Develops an ongoing understanding of social media trends and online behavior to position the university with a competitive online and social media strategy.
• Manages various email accounts in enrollment management.
• Maintains contact/referral lists and performs data entry of prospective student information.
• Facilitates publications and marketing outreach functions.
• Regulates the divisional digital signage.
• Establishes operating procedures and provides recommendations on marketing/communications processes for all Enrollment Management areas.
• Creates and maintains job aids and documentation for communication systems and tasks.
• Provides training to enrollment staff and students on communication systems and tasks.
• Develops, creates, and distributes campaigns and communication engagements related to the Division.
• Responds to requests for printed information, prepares direct mailings, and mails information as requested.
• Recommends equipment and technology tools.
• Records and tracks current technology devices or equipment.
• Facilitates SEO for page optimization across websites to ensure relevant search results, create a positive user experience, and grow website traffic, lead volume, and brand awareness for enrollment management goals.
• Contributes to departmental program review, annual reports, strategic planning, and goal setting.
• Attends seminars and conferences for program and professional development.
• Performs other job-related duties and special projects as assigned.

Benefits

• Outstanding vacation, health, dental and vision plans
• Membership in the California Public Employees Retirement System (CalPERS)
• 15 paid holidays a year
• Access to affordable housing near main campus (subject to availability, eligibility criteria, and specific program guidelines)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree