Senior Copywriter (Enrollment Marketing & Communications)

University of Florida • Gainesville, FL

5d • $65,000 - $65,000

About The Position

The University of Florida’s Division of Enrollment Management is seeking a talented and strategic Senior Copywriter to create audience-focused content supporting student recruitment, enrollment, retention, and engagement initiatives. The position develops copy across email campaigns, websites, marketing materials, digital advertising, video scripts, newsletters, annual reports, press releases, and other communications. Working with subject matter experts, designers, marketing professionals, and campus stakeholders, the Senior Copywriter translates complex information into clear, engaging content while maintaining university brand and editorial standards. The role also develops SEO-focused web content and uses data and communication results to improve message effectiveness. The position contributes to strategic marketing campaigns and helps shape the voice of Enrollment Management.

The role conducts research; writes, edits, refines, and proofreads content; reviews colleagues’ and stakeholders’ work; and evaluates communication effectiveness using data, surveys, and results. Campaign support includes documenting campaigns, mapping communication flows, testing and reviewing customized communications, and collaborating with the Email Marketing Specialist to support accurate campaign delivery. Other related duties may be assigned.

Requirements

• Bachelor's degree in an appropriate area, or an associate’s degree and two years of relevant experience.
• Strong writing, editing, proofreading, and storytelling skills.
• Strong written and verbal communication skills and demonstrated problem-solving abilities.
• Ability to be resourceful and proactive while seeking assistance when appropriate.
• Excellent attention to detail, accuracy, organization, and time-management skills.
• Experience developing content across multiple platforms and communication channels.
• Demonstrated ability to translate complex information into clear, engaging, and effective messaging.
• Experience collaborating with stakeholders to develop communication and marketing content.
• Knowledge of brand and editorial standards and content development best practices.
• Experience developing web content and applying SEO principles.
• Ability to use research, data, and communication results to improve communication effectiveness.

Nice To Haves

• Five years of professional writing and communications experience in higher education, publishing, an agency setting, or a related professional environment.

Responsibilities

• Develop engaging, audience-focused content across email campaigns, websites, marketing collateral, digital advertising, newsletters, annual reports, press releases, video scripts, and other communications.
• Write, edit, and refine content supporting student recruitment, enrollment, retention, and engagement while maintaining university brand standards, editorial guidelines, and a consistent voice.
• Translate complex academic, administrative, and technical information into clear, compelling, user-friendly content for diverse audiences.
• Create content aligned with strategic communication goals, campaign objectives, and audience needs across print and digital platforms.
• Proofread and edit content for accuracy, clarity, consistency, quality, and adherence to style standards.
• Review content developed by colleagues and stakeholders and provide editorial feedback to ensure effective messaging and brand alignment.
• Conduct research to support accurate, relevant content aligned with communication goals.
• Collaborate with campus stakeholders to develop engaging content with a consistent voice.
• Develop and optimize web content using SEO best practices to support visibility, readability, and engagement.
• Review and refine existing content to improve readability, accuracy, voice, and effectiveness.
• Use data, surveys, and communication results to evaluate message effectiveness and user satisfaction.
• Identify opportunities to improve content based on communication performance and results, and apply findings to future content and communication strategies.
• Document communication campaigns and map communication flows.
• Support testing and review of customized communication campaigns.
• Collaborate with the Email Marketing Specialist to support accurate and effective campaign delivery.
• Perform other related duties and responsibilities as assigned.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• State retirement plans
• Paid time off, including approximately 22 days of vacation leave, 13 days of sick leave, and 11 paid holidays annually
• Tuition assistance through the UF Employee Education Program
• Public Service Loan Forgiveness eligible employer

What This Job Offers

• Job Type: Full-time
• Career Level: Senior