PPC Specialist

E-Impact Marketing•Lancaster, PA

2d•$28 - $36•Onsite

About The Position

The PPC Specialist is responsible for the day-to-day management, optimization, and performance of paid advertising accounts for E-impact Marketing clients, with a primary focus on Google Ads and Meta Ads. Working closely with the Google Ads Specialization Leader, Strategists, and E-commerce team, the PPC Specialist ensures client advertising budgets are strategically managed, and campaigns are optimized to achieve measurable results aligned with each client's business objectives. The ideal candidate brings 2+ years of hands-on experience managing paid advertising campaigns, along with strong technical expertise across major advertising platforms, exceptional attention to detail, analytical thinking, and the ability to identify opportunities for optimization, growth, and scalability. The PPC Specialist is expected to take full ownership of their assigned accounts. This means understanding not only what is happening within an account, but also why it is happening, what insights can be drawn from the data, and what actions should be taken next to improve performance.

Requirements

2+ years of hands-on experience managing paid advertising campaigns
Strong technical expertise across major advertising platforms
Exceptional attention to detail
Analytical thinking
Ability to identify opportunities for optimization, growth, and scalability
Ability to take full ownership of assigned accounts
Understanding of what is happening within an account, why it is happening, what insights can be drawn from the data, and what actions should be taken next to improve performance
Familiarity with Google Ads, Microsoft/Bing Ads, Meta Ads, GA4, Google Merchant Center, and other relevant tracking and reporting platforms
Ability to explain performance data, including what happened, why it happened, and what should be done next

Nice To Haves

Understanding of other ad platforms (Pinterest, TikTok, OpenAI, etc.)

Responsibilities

Build, launch, maintain, and optimize paid advertising campaigns across Google Ads and Meta Ads
Monitor campaign performance and make ongoing adjustments to improve results
Manage campaign budgets appropriately based on client goals and available spend
Optimize campaigns around key client objectives, including: Lead volume, Cost per lead, Revenue, ROAS, Conversion value, Budget utilization
Perform keyword research and manage keywords, search terms, negative keywords, audiences, bidding strategies, and targeting
Create, test, and optimize ad copy and other campaign elements
Identify underperforming areas and take appropriate action rather than allowing issues to continue
Ensure campaigns follow current platform and E-impact best practices
Continually look for opportunities to improve and scale client accounts
Identify opportunities for: Additional campaigns, Increased budgets, New keywords or targeting, New campaign types, Improved landing pages or conversion paths, Additional products or services to promote
Bring growth opportunities and recommendations to the Google Ads Specialization Leader and Strategist
Understand the client's broader business goals so account decisions are based on more than individual advertising metrics
Contribute ideas and recommendations for the future direction of assigned accounts
Regularly analyze advertising performance rather than relying solely on automated platform recommendations
Understand and utilize data from platforms such as: Google Ads, Microsoft/Bing Ads, Meta Ads, GA4, Google Merchant Center, Other relevant tracking and reporting platforms
Use data to identify trends, problems, and opportunities
Understand the relationship between advertising spend and the client's actual business results
Monitor tracking and conversion data and escalate potential tracking or attribution issues
Be able to explain what happened, why it happened, and what should be done next
Identify the assets needed to successfully build and optimize campaigns
Work with the Strategist, client, and other E-impact teams to obtain needed assets
Ensure accounts are structured and configured correctly
Assist with conversion tracking, Merchant Center, product feeds, and other technical requirements when applicable
Maintain organized, accurate, and up-to-date advertising accounts
Work closely with the Google Ads Leader + Social Media Leader on account strategy, challenges, and opportunities
Partner with Strategists to ensure advertising efforts support the client's larger marketing and business goals
Collaborate with the E-commerce team when advertising performance is connected to product feeds, website experience, conversion rate, or online sales
Communicate important account changes, concerns, and opportunities proactively
Participate in internal account strategy discussions when appropriate
Provide technical insight or recommendations for client conversations when requested
Maintain and expand knowledge of Google Ads, Meta ads, analytics, tracking, and paid media best practices
Develop an understanding of other ad platforms (Pinterest, TikTok, OpenAI, etc)
Complete certifications or training required by the Google Ads Specialization Leader
Stay informed about platform changes, new campaign types, automation, AI capabilities, and emerging paid advertising strategies
Test and appropriately implement new strategies that could improve client results
Participate in specialization training and knowledge-sharing
Apply feedback from the Google Ads Specialization Leader to continually improve account management skills