PPC Associate
About The Position
The PPC Associate joins the LEGO Group’s Global Media Activation Paid Search team and supports the branded digital ecosystem and LEGO.com through performance data and paid search campaign work. This permanent role focuses particularly on improving retail performance across the Americas while contributing to global campaign performance and broader brand-building goals. The associate works independently while collaborating with team colleagues, channel specialists, and the Americas retail team, and reports to the team’s senior manager. The role involves identifying optimization opportunities across the paid search marketing funnel; building, launching, monitoring, and managing search, display, shopping, and YouTube campaigns; and reporting results and practical recommendations to internal partners. During the first year, the associate is expected to learn team systems, complete work reliably, contribute to shared performance targets, support a broad LEGO product portfolio, and work with paid search specialists around the world. With experience, the associate will contribute to projects supporting the team’s 2027 strategic goals.
Requirements
- Experience managing paid search campaigns in an agency or in-house digital marketing role.
- Experience building account and keyword strategies using remarketing, performance targets, and automation tools, including Google Shopping.
- Experience launching and optimizing advertising through Google Ads and Microsoft Advertising.
- Experience creating audience segments in Adobe Analytics or Google Analytics and using them for campaign optimization and evaluation.
- Experience allocating campaign budgets against planned activities, profitability measures, and sales-growth outcomes.
- Ability to turn campaign activity into measurable improvements and continue learning.
Nice To Haves
- Experience working with performance dashboards using Tableau, Power BI, Looker Studio, or Omniscope.
- Experience delivering global paid search campaigns involving market-specific content or language localization.
- Experience operating bid-management platforms such as Search Ads 360, Skai, or Marin.
Responsibilities
- Identify optimization opportunities throughout the paid search marketing funnel.
- Build, launch, and monitor search, display, shopping, and YouTube campaigns.
- Manage daily campaign activity across Google and Microsoft advertising platforms.
- Report campaign results and practical recommendations to internal partners.
- Work with channel specialists to identify new performance opportunities across global markets.
- Improve global campaign performance, with a key focus on the Americas.
- Support projects connected to the team’s 2027 strategic goals.
- Learn the team’s systems, complete work reliably, and contribute to shared performance targets.
- Support a broad LEGO product portfolio and collaborate with paid search specialists around the world.
Benefits
- Enhanced paid family care leave options.
- Life and disability insurance.
- Access to the Headspace app and wellbeing initiatives and programs.
- Colleague discount available from day one.
- Bonus scheme, if eligible and when goals are reached.
- Hybrid work model offering the option to work from home up to two days per week.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
