Marketing Specialist

Fruit of the Loom, Inc.•Nashville, TN

26d

About The Position

The Marketing Specialist supports business unit growth and profitability by helping translate brand, product and customer priorities into well-executed marketing programs. This role drives results by coordinating cross-functional work, supporting product and creative execution, analyzing business performance, and developing recommendations that improve project delivery, consumer engagement, retailer readiness, margin, inventory, and forecast alignment.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
1–3 years of apparel, consumer packaged goods, marketing, digital, merchandising, or related brand/product experience; or 3–5 years of general marketing, digital, merchandising, or brand management experience.
Strong understanding of marketing mix, including product, pricing, promotion/advertising, distribution, and customer/consumer strategies.
Proven ability to manage multiple projects, deadlines, and stakeholders with strong attention to detail and accuracy.
Effective verbal, written, and presentation skills with the ability to build relationships across levels and functions.
Demonstrated analytical capability, sound judgment, and proficiency with Microsoft Office Suite, including Excel, PowerPoint, and Word.

Responsibilities

Delivers assigned marketing initiatives on time, aligned to business unit priorities, project calendars, and required cross-functional inputs.
Creates visibility to project status, risks, action items, and decisions so teams can resolve barriers and maintain momentum.
Partners with internal teams and external agencies to ensure marketing deliverables meet approved business objectives and timing.
Ensures new styles, costing packets, PLM inputs, and product setup milestones are accurate, complete, and ready for downstream execution.
Creates line planning and product development readiness by maintaining organized information, coordinating shared Merchandising inputs, and escalating design-related issues to the appropriate cross-functional owner for timely resolution.
Contributes to product portfolio recommendations that support volume, profit, share, and retailer margin objectives.
Translates packaging, display, promotional, eCommerce, and retailer needs into clear creative requests and approved deliverables.
Maintains alignment between product launches, digital content needs, retailer requirements, and consumer-facing brand information.
Supports effective influencer campaign execution by coordinating content needs, timelines, approvals, and partner inputs that help campaigns launch accurately and on time.
Improves owned digital readiness by supporting VF.com content management, ensuring product, brand, and promotional information remains accurate, current, and aligned with business priorities.
Completes approval processes with accuracy and urgency to support in-market readiness and execution quality.
Provides accurate weekly and monthly reporting that enables leadership to understand performance, risks, opportunities, and required actions.
Builds analytical capability by organizing sales trends, inventory signals, pricing inputs, and promotional performance information to support manager-led analysis and recommendations over time.
Communicates insights and action plans clearly to support business unit goals and strategic priorities.
Develops clear presentations and materials, in conjunction with cross-functional partners, that support internal alignment, customer sell-in, new product introductions, and planogram recommendations.
Represents product and brand information accurately in meetings, broadcasts, and consumer-facing communications as directed by the Company.
Builds credibility with cross-functional partners by communicating priorities, decisions, and updates in a timely and professional manner.
Supports budget management by tracking packaging and display investments, validating invoices, and elevating variances or risks.
Uses retail sales trends and inventory information to recommend forecast or inventory actions that improve service, sales readiness, and financial outcomes.
Collaborates with manager, director, planning, forecasting, and finance partners to keep spending and inventory decisions aligned to business priorities.