Marketing Specialist

Goodwood Museum & Gardens, Inc•Tallahassee, FL

5d•Hybrid

About The Position

The Marketing Specialist will assist in the development and execution of marketing and public relations strategies to support the brand development of Goodwood Museum & Gardens. This individual is responsible for developing, implementing, and managing strategic marketing and communication initiatives to enhance the visibility, reputation, and engagement of the organization. This full-time role requires high energy and creativity in order to successfully promote programs, events, and initiatives through digital and traditional media. As we are a small team, hands-on assistance with event planning and management is shared with every position, including the Marketing Specialist.

Requirements

Bachelor's degree in Marketing, Communications, or related field OR Four years of professional experience related to primary job duties
Ability to work onsite in Tallahassee, FL
Ability to attend events after standard business hours (flex time offered)
Proficiency with Design software (Canva, Adobe InDesign)
Proficiency with MailChimp
Proficiency with META Suite
Proficiency with Little Green Light
Proficiency with Google Suite
Proficiency with Microsoft Suite
Proficiency with Eventbrite
Proficiency with Photography and photo editing software
Proficiency with Videography

Responsibilities

Promote the museum, its programming, and events in digital, social, print, and broadcast media
Maintain calendar for Goodwood events
Ensure events are kept updated in all community calendars and advertise as necessary
Write press releases and news articles about Goodwood programming and projects
Manage social media platforms to promote engagement with targeted audiences and promote Goodwood events and programming
Oversee Goodwood’s website, Google AdWords, Facebook, and Instagram accounts
Send twice-monthly emails to keep Goodwood supporters engaged and up to date on events
Assist the Executive Director and Development Director as needed with membership and donor recruitment, acknowledgement, and record keeping
Manage Goodwood’s brand in all marketing, development, and fundraising materials; this includes social media presence, physical media, and advertising
Design flyers for upcoming events, web materials, social media posts, and special materials for tours, development initiatives, fundraising, and more
Collaborate with a design firm for occasional large-scale design projects.
Assist the Executive Director and Director of Rentals and Special Events in implementing existing programs and creating new programs
Coordinate with instructors and artists on behalf of Goodwood
Be the on-site contact for Goodwood-sponsored events and maintain records for all events
Oversee and schedule Event Assistants at Goodwood-sponsored wellness and cultural programming
In coordination with the Director of Rentals and Special Events, promote the availability of rental facilities with particular emphasis placed on increasing mid-week rentals