Marketing Specialist

Universities of Wisconsin•Stevens Point, WI

5d•Onsite

About The Position

The Marketing Specialist will report to the Director of University Dining. The University Dining department has nine service units located within DeBot Residential Dining Center, the Dreyfus University Center, and the Chemistry/Biology Building on the main UW-Stevens Point campus. University Dining is a unit within the Division of Student Affairs. The focus of this position is to provide daily and strategic direction for a marketing unit within University Dining; supervise a student marketing team; set the direction and manage an integrated marketing plan to enhance services, increase revenues, and to share the mission of University Dining. This position may require flexible hours at times, including evenings and weekends. Qualified candidates must work collaboratively, take initiative, and demonstrate excellent oral and written communications skills.

Requirements

Associate degree in integrated marketing, business, communications or related field OR 2 years professional experience in marketing is required.
Basic knowledge and application of graphic design, website development, and project management tools including an understanding of standards, platforms and strategies.
Proficiency in MS Office applications.
Proven effective written and oral communication skills.
Demonstrated experience in coordinating marketing plans and promotions.
Experience producing written and visual materials.

Nice To Haves

Bachelor’s Degree in integrated marketing, business, communications, or related field.
Demonstrated experience developing and managing production timelines, and knowledge of professional industry standards and programs.
Extensive experience working with graphic design programs (Adobe Suite) and web content management systems.
Proficiency with social media (Facebook, Twitter, Instagram, Tik Tok, YouTube, Snapchat, and other emerging/trending resources) as a marketing tool.
Past experience supervising students, preferably in a university environment.

Responsibilities

Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
Develops, implements, and maintains strategic marketing plans based on research and established strategies
Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
Supervise a student marketing team
Set the direction and manage an integrated marketing plan to enhance services, increase revenues, and to share the mission of University Dining