Marketing Specialist

Harvard Bioscience • New Brighton, MN

9d • $48,000 - $56,000

About The Position

We are seeking a motivated, highly organized Marketing Specialist to support a wide range of marketing initiatives, including content creation, email marketing, events, website management, digital marketing, and reporting. This is an ideal opportunity for an early-career marketer who enjoys variety, is eager to learn, and wants hands-on experience across multiple areas of marketing. The right candidate is a strong writer, an excellent project manager, and a proactive problem-solver who is comfortable juggling multiple priorities and taking ownership of their work.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent relevant experience.
• 0–3 years of marketing, communications, internship, or related experience.
• Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences, channels, and formats.
• Exceptional organizational skills and attention to detail.
• Ability to manage multiple projects, priorities, and deadlines simultaneously.
• Self-motivated, proactive, and willing to take initiative rather than waiting for the next assignment.
• Comfortable learning new platforms, processes, and technologies.
• Strong interpersonal and collaboration skills.
• Basic familiarity with Microsoft Office or similar productivity tools.

Nice To Haves

• Video shooting, production, and editing
• Paid digital advertising, including Google, LinkedIn, or other advertising platforms
• Search engine optimization (SEO)
• Email marketing or marketing automation platforms
• Content management systems (CMS)
• Social media management
• Basic graphic design or experience with tools such as Canva or Adobe Creative Cloud
• Marketing analytics and reporting tools

Responsibilities

• Develop engaging short- and long-form marketing content, including social media posts, emails, website copy, blog articles, promotional materials, and other marketing communications.
• Assist with the development, execution, and optimization of email marketing campaigns, including copywriting, audience segmentation, scheduling, testing, and performance tracking.
• Manage the planning and execution of trade shows and conferences, including logistics, promotional materials, communications, lead coordination, and post-event follow-up.
• Support website content maintenance, including product and campaign pages, resources, event information, and other routine website updates.
• Support social media, digital campaigns, content distribution, and other digital marketing initiatives as needed.
• Track and report on basic marketing performance metrics across email, web, social media, campaigns, and events. Help identify trends and opportunities for improvement.
• Coordinate assets, timelines, communications, and deliverables for integrated marketing campaigns.
• Collaborate with internal teams and external partners to keep projects moving forward and ensure deadlines are met.
• Maintain organized marketing files, calendars, project trackers, and other resources.
• Assist with additional marketing projects and initiatives as business needs evolve.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level