Marketing Specialist

Summit Home Care & Hospice•Grandview Heights, OH

8d•$60,000 - $70,000•Hybrid

About The Position

Summit Home Care and Hospice is searching for an experienced and motivated Marketing Specialist to join our team. At Summit, we’re committed to providing comprehensive healthcare services in the comfort of our patients' homes to positively impact quality of life by redefining the delivery of care. The Marketing Specialist is responsible for executing marketing initiatives that drive brand awareness, referral growth, community engagement, and lead generation. This role supports digital marketing, social media, website content, and outreach efforts while collaborating across teams to strengthen the brand and support organizational growth throughout our Ohio and Indiana locations.

Requirements

Associate or bachelor’s degree in marketing, communications, business administration, public relations, or related field preferred.
Minimum of 1-3 years of marketing, communications, business development support, or related experience preferred.
Healthcare marketing experience preferred.
Experience with WordPress, GoDaddy or similar hosting platforms, Google Business Profile Management, Social media platforms, Digital advertising tools, Marketing analytics platforms, Canva, Adobe Creative Suite, or similar design software, SEO/SEM principles, CRM systems, and AI-enabled marketing tools.
Strategic marketing leadership and project management.
Strong communication, presentation, and relationship-building skills.
Data-driven decision making and performance reporting.
Creative problem solving, brand management, and team coaching.
Must successfully pass a background check in accordance with state and federal regulations.
Must have a Motor Vehicle Record (MVR) check that meets company driving standards.
Possess a valid driver’s license, reliable vehicle, and proof of auto insurance in accordance with company requirements.

Responsibilities

Execute marketing campaigns that drive brand awareness, referrals, and lead generation.
Support annual marketing plans and organizational growth initiatives.
Maintain brand consistency across markets, channels, and service lines.
Develop marketing materials and content for referral partners and consumers.
Support market expansion, launches, and community outreach efforts.
Coordinate multi-channel campaigns, including digital, social, email, and print marketing.
Create targeted content for healthcare professionals, community partners, and patients.
Manage and optimize digital advertising campaigns and marketing initiatives.
Track campaign performance and recommend improvements based on data and insights.
Maintain website content, SEO, and user experience enhancements.
Coordinate website updates with vendors and external partners.
Manage social media channels, content calendars, and engagement strategies.
Create engaging content including graphics, videos, articles, and promotional materials.
Leverage marketing technology, automation, and AI tools to improve results.
Stay current on marketing trends and recommend innovative solutions.
Support events, sponsorships, and community engagement activities.
Build relationships with healthcare partners and community organizations.
Maintain marketing reports and dashboards to support strategic decision-making.