Marketing Specialist Jobs

About The Position

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in digital, customer, or lifecycle marketing within SaaS, subscription, B2B, or B2B2C environments.
• Demonstrated experience executing behavior-based or trigger-based lifecycle campaigns that drive onboarding, activation, and product or feature adoption.
• Strong analytical skills with the ability to translate data into actionable lifecycle and adoption improvements.

Nice To Haves

• Strong user-first, product-adoption mindset with a passion for improving customer experience and driving behavior change.
• Proven digital execution skills with a strategic lens toward lifecycle journey design and measurable impact.
• Data-informed and insight-driven; comfortable working with usage data, behavioral signals, and performance metrics.
• Programmatic, detail-oriented, organized, and proactive, with the ability to manage multiple initiatives simultaneously.
• Collaborative and comfortable working across cross-functional, matrixed teams in a fast-moving environment.
• Hands-on experience with marketing automation and CRM platforms (Marketo and Salesforce preferred).
• Experience with in-product engagement or product analytics tools (e.g., Pendo or similar) strongly preferred.
• Interest in leveraging AI-enabled tools and automation to improve personalization, experimentation velocity, and marketing efficiency.

Responsibilities

• Own the hands-on execution of post-sale lifecycle marketing programs across email, in-product messaging, web, and other scalable digital channels to drive onboarding, activation, feature adoption, engagement, and renewal readiness.
• Design and execute lifecycle journeys that prioritize end-user success, first meaningful use, and habit formation, while reinforcing value realization for buyers and administrators.
• Build and manage end-to-end lifecycle programs—from brief and setup through QA, launch, testing, and optimization—using marketing automation tools (Marketo preferred).
• Apply segmentation, role-based targeting, lifecycle stages, and behavior-based triggers to deliver personalized, relevant experiences for users and buyers.
• Translate product usage, feature engagement, and behavioral signals into trigger-based lifecycle campaigns that reinforce next-best actions, including adoption of AI-powered features and mobile workflows.
• Coordinate lifecycle moments where user and buyer journeys intersect, ensuring consistent messaging, timing, and value reinforcement across audiences.
• Map and maintain core post-sale user and customer journeys, identifying friction points and opportunities to accelerate activation, adoption, and retention.
• Monitor and analyze lifecycle performance metrics tied to usage and adoption outcomes (not just engagement), identifying trends and optimization opportunities.
• Execute structured experimentation (A/B testing, holdouts, message and timing tests) across channels to continuously improve lifecycle effectiveness and time-to-value.
• Use insights from reporting and analysis to inform prioritization, iteration, and future lifecycle roadmap decisions.
• Partner closely with Customer Success, Product Marketing, Product, Analytics, and Marketing Operations to align lifecycle programs with customer needs, product priorities, and business goals.
• Support product launches, feature releases, and strategic initiatives through coordinated post-sale and user adoption communications, including AI-enabled feature rollouts.
• Ensure data quality, compliance, and accurate audience targeting in collaboration with Marketing Operations and Analytics teams.

Benefits

• Medical Plans
• Dental Plans
• Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave
• Well-being benefits (tools, programs, and resources to help employees feel healthy, happy, safe, and prosperous)
• Global Together we thrive well-being program (supporting physical, mental, social, and financial well-being)
• Welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion.
• Workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences.
• Commitment to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.