Marketing Specialist

Piab Group•Canton, OH

2d•Onsite

About The Position

Piab Group is a global leader in vacuum automation solutions, dedicated to improving customer productivity, sustainability, and safety. Founded in 1951, Piab has grown into a global organization with annual sales of approximately 3 billion SEK and over 1400 employees, serving customers in more than 100 countries. Since 2018, Piab Group has been owned by Patricia Industries, part of Investor AB. Piab serves diverse industries such as e-commerce logistics, food and beverage, pharmaceuticals, and automotive with innovative vacuum automation solutions. The company fosters an innovative culture, offers global impact and presence, a sustainable vision, professional growth opportunities, and a diverse and inclusive workplace. As a stable employer, Piab benefits from strong support and a commitment to long-term growth.

Requirements

Industrial manufacturing, automation, robotics, engineering, or technical B2B experience is strongly preferred.
Experience in a global matrix organization or with a European headquarters is a strong advantage.
Hands-on experience supporting product launches, campaigns, trade shows/events, distributor programs, partner communications, and sales enablement.
Strong project management, planning, execution, and follow-through across multiple stakeholders, priorities, time zones, and cultures.
Working knowledge of digital marketing and B2B social media, particularly LinkedIn, plus website/CMS publishing.
Comfortable using AI tools to improve marketing productivity, content creation, research, campaign support, and sales enablement.
Experience creating presentations, case studies, launch materials, and digital content.
Bachelor’s degree in marketing, Communications, Business Administration, Public Relations, Graphic Design, Web Design, or a related field; or an equivalent combination of education and experience.
3+ years of progressive B2B marketing experience in field marketing, campaign activation, product marketing, channel marketing, or a related role.
Demonstrated experience in marketing analytics, campaign reporting, and the use of marketing tools and platforms.
Experience with Salesforce or another CRM, including lead source, campaign tracking, routing, and follow-up.
Strong Excel and PowerPoint skills and working knowledge of marketing performance measures.
Proficiency with Microsoft 365 applications (including SharePoint), Adobe Creative Suite, and various digital marketing software applications.
Strong creative thinking, problem-solving, and project management skills.
Analytical and data-driven mindset with the ability to interpret marketing metrics and translate insights into actionable recommendations.
Excellent written and verbal communication skills.
Ability to manage multiple projects and deadlines in a fast-paced environment.

Nice To Haves

Experience in a global matrix organization or with a European headquarters is a strong advantage.
Adobe InDesign/Acrobat and tools such as Smartcat, SnapADDY, ZoomInfo, or similar platforms are a plus.
Constructive Teamwork - Cooperates well with others; shares knowledge, experience and information; supports others in the pursuit of team goals.
Effective Communication: Communicates in a clear, precise and structured way; speaks with authority and conviction; presents effectively.
The ability to work across sales, technical, distributor, and global stakeholder groups.
Willingness to travel within North America.
Organized, proactive, detail-oriented, and able to manage competing priorities without losing follow-through.
Commercially aware and customer-curious, with an interest in markets, applications, competitors, and what helps sales win.
Collaborative and comfortable working independently across sales, distributors, technical teams, and global marketing.
Practical and accountable—able to turn plans into action, balance brand discipline with field speed, and measure results.

Responsibilities

Plan, execute, and measure North American marketing activities that support Piab’s commercial goals.
Develop and maintain the North American field marketing plan and activation calendar aligned with global priorities, launches, sales objectives, and channel needs.
Execute regional campaigns and product launches across digital, field, channel, and sales enablement touchpoints.
Plan trade shows, distributor/customer events, webinars, and roadshows, including promotion, lead capture, follow-up, and post-event measurement.
Build distributor co-marketing programs, partner communications, co-branded campaigns, launch kits, promotions, and sales tools that help partners create demand.
Partner with sales to identify priority segments, target accounts, market opportunities, and customer stories for campaigns and content.
Localize global content and create regional presentations, launch materials, sales tools, case studies, PR, and digital communications for North American audiences.
Manage North American marketing inquiries and leads in Salesforce, including lead-source accuracy, routing, follow-up visibility, and related data needs.
Track marketing KPIs including campaign engagement, lead quality, event performance, channel participation, follow-up, and pipeline influence where available.
Capture customer, distributor, sales, competitor, and market insights and share actionable themes with Global Marketing and Product Divisions.
Coordinate regional agencies, suppliers, promotional items, budgets/purchase requests, partner communications, and channel marketing contact data.
Serve as the North American marketing liaison to global and European stakeholders, bridging market context, launch timing, and regional execution needs.
Travel within North America as needed for trade shows, distributor/customer events, sales meetings, and other field activity.
Act according to the Piab Group Code of Conduct and know and follow the Piab Group values, mission and routines.
Provide limited shared support across the Vacuum Automation Division, approximately 10% of the role’s time, supporting collaborative, cross-business activities with all the Vacuum Automation business groups, including Joulin, Kenos, and Piab Robotic Gripping.
Coordinate marketing efforts, assist with campaign execution, contribute to shared communications, and help ensure consistent messaging across the division for cross-brand support.