Marketing Manager Jobs

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Associate Marketing Manager, CRM Rewards & Lifecycle

CuraleafStamford, CT
Onsite

About The Position

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis. We are seeking a CRM Rewards & Lifecycle Associate Marketing Manager to support and scale our customer engagement strategy across email, SMS, and loyalty. This role is ideal for a hands-on marketer with 3–5 years of CRM experience who thrives in a fast-paced, growth-oriented environment and is comfortable owning execution end-to-end—from strategy to build to performance analysis. The ideal candidate has experience in retail, e-commerce, or regulated industries (cannabis strongly preferred) and is excited to dig into data, tools, and creative to drive customer lifecycle growth.

Requirements

  • 3–5 years of hands-on CRM or lifecycle marketing experience
  • Experience in retail, e-commerce, or cannabis/regulated industries strongly preferred
  • Direct experience working within an ESP (Sweed Platform is highly preferred; experience with similar platforms acceptable)
  • Strong understanding of email and SMS marketing best practices
  • Ability to execute independently—comfortable rolling up sleeves and managing details
  • Basic design and layout skills (email builders, templates, light HTML or visual editing a plus)
  • Data-driven mindset with the ability to interpret campaign results and optimize accordingly
  • Comfortable working in a fast-paced, high-growth environment

Nice To Haves

  • Loyalty or rewards program management experience
  • Experience with segmentation, personalization, and automation at scale
  • Cannabis retail, dispensary, or highly regulated marketing experience
  • Familiarity with CRM or CDP integrations and customer data structures

Responsibilities

  • Execute and optimize end-to-end customer lifecycle programs including acquisition, onboarding, engagement, retention, and reactivation
  • Own day-to-day deployment of email , SMS and push campaigns, including promotional, triggered, and automated journeys
  • Partner with cross-functional teams to ensure lifecycle messaging aligns with merchandising, promotions, and compliance requirements
  • Support ongoing testing initiatives (subject lines, creative, cadence, offers, segmentation)
  • Serve as a power user of the ESP platform (Sweed preferred), including campaign builds, segmentation, QA, and troubleshooting
  • Collaborate with internal partners and vendors to enhance platform usage and automation capabilities
  • Ensure data accuracy, list hygiene, and compliance with opt-in and regulatory standards
  • Create or support email, SMS & push creative, including layout, basic design, and copy edits
  • Work comfortably with templates and brand guidelines while maintaining speed and consistency
  • Partner with design and brand teams when needed, while remaining capable of self-sufficient builds
  • Monitor campaign performance and report on key CRM metrics (open rates, CTR, conversion, revenue, retention)
  • Translate insights into actionable recommendations to improve lifecycle and rewards performance
  • Maintain documentation for campaigns, journeys, and best practices

Benefits

  • Competitive Pay and Benefits
  • Generous PTO and Parental Leave
  • 401(K) Retirement Plan
  • Life/ Disability Insurance
  • Community Involvement
  • Referral Bonuses and Product Discounts

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Education Level

No Education Listed

Number of Employees

1,001-5,000 employees

Career Resources

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