Manager Jobs

About The Position

Requirements

• 3-5+ years of experience in retention marketing, email/sms marketing, or general CRM for a DTC business.
• Experience with high-level strategy and execution—including customer segmentation, automation, and lifecycle marketing principles with a playbook for the types of segments and automation needed to drive revenue and engagement for a DTC business.
• Strong analytical mindset with experience in A/B testing, reporting, and data-driven decision-making.
• Familiarity with loyalty programs and customer engagement strategies.
• A passion for bringing compelling, engaging stories to life through email marketing.
• An understanding of email marketing best-practice for the purpose of driving open rate, click-through rate, conversion, and demand.

Nice To Haves

• Proficiency in email/sms marketing platforms (e.g., Klaviyo, Salesforce Marketing Cloud, Attentive, etc.).
• Knowledge of GDPR, CCPA, and other email compliance regulations.
• Ability to collaborate cross-functionally with creative, analytics, performance marketing, and paid media teams.
• Excellent project management skills, with the ability to execute and optimize multiple campaigns simultaneously and without error.
• Advanced communication skills that allow you to convey information clearly and effectively, both verbally and in writing.
• In addition, the ability to proofread effectively to ensure email communications are error free is critical.
• Adjusts to changing priorities, new challenges, and evolving work environments.
• High level of attention to detail ensuring accuracy and thoroughness in work to maintain high-quality standards.
• Customer obsession and focus, understanding and optimizing with the customer at the heart of all decisions.
• Proactive and can complete tasks without constant supervision.

Responsibilities

• Develop and execute targeted email, SMS, and CRM campaigns to engage, retain, and reactivate customers.
• Own email automation workflows, including welcome series, abandoned cart flows, post-purchase sequences, re-engagement campaigns, and more as well as any category (i.e. Anon, Hardgoods, Softgoods) or product specific flows (e.g. StepOn or AK).
• Implement segmentation and personalization strategies to optimize performance.
• Analyze customer data to identify opportunities for lifecycle marketing improvements.
• Partner with creative teams to develop compelling content, messaging and design.
• Continuously test and optimize subject lines, content, send times, and audience segments.
• Leverage customer insights to build data-driven retention strategies.
• Work closely with analytics to measure performance, customer churn, repeat purchase rates, and LTV.
• Identify and implement strategies to increase retention and repeat purchase behavior.
• Collaborate with paid media and acquisition teams to ensure a seamless transition from new customer acquisition to retention efforts.
• Support the execution and optimization of Burton’s loyalty program to drive customer advocacy and repeat purchases as well as utilizing it to drive sales.
• Track and analyze campaign performance, using data to make recommendations for continuous improvement.
• Report on key KPIs, including open rates, click-through rates, conversion rates, retention rates, and revenue.
• Leverage A/B testing and data insights to refine strategies and improve effectiveness.

Benefits

• Minimal travel may be required.