Marketing Platforms Solutions Manager
MSU Internal Job Postings Details • East Lansing, MI2d • Remote
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Marketing Platforms Solutions Manager / Information Technologist II
MSU Internal Job Postings Details•East Lansing, MI
•Remote
About The Position
The Solutions Manager is responsible for managing the intake, prioritization, and delivery of work across enterprise marketing technology platforms. This role serves as the primary liaison between stakeholders, platform users, technical partners, and operations specialists to ensure solutions are effectively designed, implemented, and adopted. University Communications and Marketing increases awareness of and appreciation for Michigan State University, its people and its impact as a leading global public research university, builds trust and inspires connection to cultivate support and make MSU a preferred choice.
Requirements
- Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in marketing, communications, business, information systems or related information technology field
- Three to five years of related and progressively more responsible or expansive work experience in digital platforms, technology solutions or operational delivery
- Equivalent combination of education and experience
Nice To Haves
- Experience with enterprise marketing technology platforms such as CMS, DAM, email automation, search or customer data platforms
- Experience in higher education, communications or complex organizational environments
- Experience with vendor and IT partner coordination
- Familiarity with accessibility, governance and workflow standards
- Experience supporting AI-enabled process improvements
- Experience gathering requirements and translating business needs into actionable work
- Experience with backlog management, prioritization or agile workflows
- Strong written and verbal communication skills
- Strong organizational and analytical skills
- Ability to manage multiple priorities and stakeholders
- Experience working cross-functionally with technical and business teams
Responsibilities
- Leads intake and discovery for platform-related requests and initiatives
- Partners with stakeholders to understand business goals and operational needs
- Translates requirements into user stories, acceptance criteria and implementation priorities
- Identifies dependencies, risks and delivery considerations
- Maintains and prioritizes backlog
- Coordinates work across internal/external stakeholders, IT partners and vendors
- Supports sprint planning, backlog refinement and release readiness
- Tracks work progress, and communicates status, risks and timelines
- Validates completed work against requirements
- Supports issue escalation and resolution
- Identifies opportunities to improve workflows, user experience and platform efficiency
- Recommends enhancements and automation opportunities
- Supports adoption of new platform capabilities
- Contributes to standards, governance and best practices
- Evaluates AI-enabled opportunities to improve operational efficiency and discoverability
- Supports user acceptance testing (UAT)
- Reviews solution outcomes and validates functionality
- Coordinates issue resolution before and after release
- Supports transition to documentation and operational support
- Ensures solution readiness for production deployment
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1-10 employees
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