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Senior Vice President of Marketing

Qualstar Credit Union•Bothell, WA
•Hybrid
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About The Position

As Senior Vice President of Marketing, you will play a central role in shaping how Qualstar Credit Union connects with and serves its members, leading enterprise-wide strategy across brand, marketing, communications, and digital experience. This is a new and high-impact executive role with broad organizational influence, close partnership with the CEO and executive leadership team, and the opportunity to guide the future of member growth, brand relevance, and market expansion. The SVP of Marketing will set the vision and direction for enterprise-wide marketing, communications, and digital experience, ensuring brand, messaging, and member engagement strategies deliver meaningful, consistent, and measurable impact across every stage of the member lifecycle. This role oversees Marketing, Communications, Public Relations, and Digital Experience, balancing innovation, analytics, and creativity with strong governance, brand stewardship, and operational discipline. The position requires both strategic leadership and the ability to engage in the details, guiding teams, supporting organizational priorities, and continuously evolving how Qualstar connects with current and prospective members.

Requirements

  • Senior marketing leadership in financial services or regulated environments, leading brand, growth, and digital strategy.
  • Proven ability to drive growth using data, segmentation, insights, and journey-based marketing.
  • Experience leading digital strategy focused on website and channel optimization for conversion.
  • Strong financial acumen, including budgeting, forecasting, and ROI-driven decision-making.
  • Executive leadership skills with ability to influence, develop leaders, and drive cross-functional alignment.
  • Comfortable balancing strategy with execution.
  • Committed to delivering meaningful value to members and building strong, engaged teams.

Responsibilities

  • Translate organizational strategy into integrated marketing, growth, and member engagement initiatives across all channels.
  • Strengthen brand positioning and digital experience to support market growth, product consideration, and member conversion.
  • Establish data-driven performance frameworks, metrics, and insights to optimize marketing effectiveness, personalization, and ROI.
  • Lead enterprise initiatives that enhance brand awareness, deepen member relationships, and improve the overall member experience.
  • Foster a high-performing, collaborative culture grounded in accountability, innovation, continuous improvement, and regulatory compliance.
  • Lead enterprise marketing, communications, and digital experience strategy aligned with long-term organizational and growth objectives.
  • Oversee member acquisition, engagement, and brand positioning across all channels, including journey-based and conversion-focused marketing.
  • Manage enterprise performance frameworks, metrics, and data-driven accountability systems to measure impact and optimize marketing ROI.
  • Direct digital experience strategy, public relations, and member insights/analytics to strengthen brand relevance, personalization, and reputation.
  • Drive cross-functional collaboration and enterprise sponsorship of growth initiatives, supported by a high-performing, compliant, and innovation-driven marketing organization.

Benefits

  • Competitive compensation
  • Annual management incentive program
  • Comprehensive benefits including medical, dental, vision, life, and disability coverage for you and your dependents
  • Retirement contributions include both matching and annual employer contributions
  • Paid vacation
  • Sick leave
  • Holidays
  • Hybrid flexibility

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What This Job Offers

Job Type

Full-time

Career Level

Executive

Education Level

No Education Listed

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