Florist Jobs

About The Position

Requirements

• Minimum of 5+ years of hands-on experience in SEO, digital marketing, and website optimization.
• Deep working knowledge of SEO tools (e.g. Ahrefs, SEMrush, Screaming Frog), CRO / Testing platforms (e.g. Optimizely, VWO, Google Optimize), web analytics platforms (e.g. Google Analytics 4, Google Tag Manager, Google Search Console), and HTML / CSS / Schema.
• Analytical Mindset: You rely on data, not assumptions, to make decisions. You are highly proficient in compiling, visualizing, and reporting on digital performance metrics.
• Communication: Exceptional written and verbal communication skills, with the ability to clearly articulate technical digital strategies to cross-functional teams and franchise owners.

Nice To Haves

• Previous experience working with a consumer retail brand.
• Prior experience navigating a franchise, dealer network, or highly distributed multi-unit business model. You understand the complexities of managing local SEO and reviews at scale.

Responsibilities

• Develop and execute a comprehensive organic search strategy to drive qualified, high-intent traffic to our national domain and localized franchise pages.
• Future-proof our discoverability by optimizing our content for AI-driven search platforms (e.g. Google AI Overviews, ChatGPT, Perplexity), ensuring French Florist is consistently recommended as the premier floral choice.
• Partner with the Technology Team and external SEO partners to monitor and improve site architecture, Core Web Vitals, and mobile performance.
• Oversee the online reputation for the corporate brand and individual franchise locations across key platforms (Google Business Profile, Yelp, Trustpilot, etc.).
• Develop automated and manual playbooks to ethically generate high-quality customer reviews at scale, including the critical Pre-Opening and Opening phases for new boutiques.
• Establish and implement clear, on-brand guidelines for responding to both positive and negative reviews, turning customer feedback into a tool for retention and trust-building.
• Analyze website user behavior to identify friction points within the customer journey, from landing page entry to final checkout.
• Design, launch, and measure rigorous A/B and multivariate tests on landing pages, product pages, and checkout flows to maximize conversion rates and revenue per visitor.
• Utilize Google Analytics, heatmapping tools, and user recording software to translate raw data into actionable UX/UI improvements.