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Entrepreneur in Residence, FIRY

FIRY•Las Vegas, NV
•Onsite

About The Position

FIRY is hiring an Ad Tech Entrepreneur in Residence (EIR) to identify, validate, and build the next advertising and performance marketing business in its portfolio, with a clear path to lead the venture as GM or CEO. The EIR will work directly with FIRY’s founder and executive team to scan the ad tech market, test ideas, and turn the strongest opportunity into a funded venture. The role can build on RZR’s AI-native performance advertising platform and Skillz’s 90M+ registered users and first-party behavioral data. This is a 12-to-18-month residency for a proven ad tech founder or operator seeking to build with the capital, data, and distribution of a public company. Once a venture is approved, the EIR will lead it as GM or CEO, with ownership of its P&L, roadmap, and growth. The position is based at FIRY’s Las Vegas headquarters. FIRY describes its office as a five-day-a-week collaborative environment. Travel is 25–50%.

Requirements

  • 15+ years of experience in ad tech, performance marketing, or digital media.
  • At least one role as a founder, co-founder, or GM with P&L ownership.
  • Track record of taking an ad tech or marketing technology product from zero to meaningful scale, including launch, advertiser adoption, monetization, and growth.
  • Experience raising venture capital, securing board or executive funding, or running an internal venture through stage gates.
  • Deep knowledge of programmatic buying, mobile user acquisition, measurement and attribution, and privacy-safe use of first-party data.
  • Hands-on experience building or scaling an affiliate marketing program, including partner recruitment, commission models, attribution, and fraud controls.
  • Ability to take an ad tech product from idea to scale and make fast, evidence-based decisions with limited information.
  • Command of ad tech economics, including take rates, CPM, CPA, ROAS, LTV, and CAC, and ability to use them to evaluate opportunities and price products.
  • Ability to build and manage affiliate and publisher partnerships that acquire customers profitably, with sound commission design, tracking, and attribution.
  • Ability to size markets, assess competitive position, and make clear build, buy, or partner recommendations.
  • Ability to communicate venture theses clearly and support them with data for executives, board members, advertisers, and partners.
  • Ability to attract early hires and manage advertiser, publisher, and platform partners.

Nice To Haves

  • A successful exit.
  • Experience building inside a public company.
  • Exposure to gaming and app ecosystems.

Responsibilities

  • Map the ad tech and performance marketing market, including AI-driven bidding and optimization, commerce and retail media, identity and measurement, and affiliate networks, to identify opportunities for FIRY.
  • Build and pressure-test a pipeline of ad tech venture theses, size each market, and use data to eliminate weak ideas early.
  • Validate promising concepts through advertiser and publisher interviews, prototypes, pilot campaigns, and partner integrations to demonstrate demand, margins, and unit economics.
  • Determine how RZR’s platform, Skillz’s first-party data, and FIRY’s distribution could give a new venture a defensible advantage.
  • Present investment memos to the executive team and board covering the market, business model, go-to-market strategy, team, milestones, and capital needs.
  • Recruit the founding team and secure the advertiser, publisher, data, and platform partners needed to launch.
  • Build and scale an affiliate marketing function by recruiting affiliate, publisher, and creator partners; setting commission structures and tracking; and driving customer acquisition at target CAC and ROAS.
  • After a venture is approved, lead it as GM or CEO with ownership of its P&L, roadmap, and growth.

Benefits

  • 100% coverage for medical, dental, and vision insurance for the employee and dependents.
  • 401(k) matching.
  • Equity incentives.
  • Pre-tax benefit options.
  • Meditation and mental health resources.
  • Physical fitness coaching and classes.
  • Family planning assistance.
  • Virtual therapy sessions.
  • Competitive paid time off and company holidays.
  • Free daily catered lunch and snacks at the Las Vegas headquarters.
  • Full-size gym with showers at the Las Vegas headquarters.
  • Commuter benefits.
  • Team events.

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Based on current job postings on Teal, the average Entrepreneur In Residence salary in the US is approximately $121,000 per year, with a typical range of $92,000 to $150,000.
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