Director Jobs

About The Position

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field.
• 5–10+ years of progressive experience in digital marketing and social media management.
• Demonstrated success developing and executing multi-channel digital marketing campaigns.
• Strong knowledge of social media platforms, digital advertising, SEO, email marketing, and content strategy.
• Experience with analytics and reporting tools.
• Excellent written, verbal, and presentation skills.
• Strong project management and organizational abilities.
• Experience managing marketing teams and budgets.
• Strategic planning and execution.
• Content marketing and storytelling.
• Social media management and audience engagement.
• SEO and SEM best practices.
• Digital advertising campaign management.
• Data analysis and performance reporting.
• Budget management.
• Team leadership and staff development.
• Creative problem-solving.
• Strong attention to detail.

Nice To Haves

• Professional certifications in digital marketing, analytics, social media, or advertising platforms.
• Experience with marketing automation and CRM systems.
• Ability to work flexible hours, including evenings, weekends, and holidays as needed to support resort events and promotions.
• Occasional attendance at special events, concerts, tournaments, and promotional activities.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with organizational objectives.
• Oversee all digital channels, including social media, website management, email marketing, digital advertising, SEO/SEM, influencer partnerships, and content creation.
• Establish annual marketing plans, budgets and performance benchmarks.
• Identify emerging digital trends, technologies, and opportunities to strengthen brand presence and audience growth.
• Oversee integrated campaigns across multiple digital channels.
• Develop and manage social media strategies across platforms including Facebook, Instagram, LinkedIn, X, TikTok, YouTube, and emerging channels.
• Create and oversee content calendars, campaign planning, and audience engagement initiatives.
• Monitor social media performance and adjust strategies to optimize reach, engagement, and conversion rates.
• Manage community engagement, reputation management, and crisis communication efforts when needed.
• Ensure brand consistency across all digital communications and platforms.
• Lead content development including graphics, video, photography, blogs, newsletters, and promotional materials.
• Collaborate with internal management and external partners to produce compelling storytelling and marketing content.
• Maintain and strengthen the organization's digital brand identity.
• Oversee website strategy, content updates, user experience, and optimization efforts.
• Manage SEO initiatives to improve organic search visibility and website traffic.
• Coordinate website analytics, performance monitoring, and ongoing improvements.
• Plan, execute, and optimize paid digital advertising campaigns across search, display, social media, and other online platforms.
• Monitor campaign budgets and ROI to maximize marketing effectiveness.
• Evaluate and report on campaign performance and audience behavior.
• Track key performance indicators across all digital channels.
• Analyze marketing data and provide actionable insights to leadership.
• Prepare regular performance reports highlighting successes, opportunities, and recommendations.
• Utilize analytics tools to support data-driven decision-making.
• Manage vendor relationships and oversee project timelines and deliverables.