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Coordinator - Lifecycle CRM Operations

Hard Rock Digital•United States, FL
•Hybrid
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About The Position

Hard Rock Digital is building a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. This role is a key contributor within the Lifecycle Marketing team, focusing on operational execution and cross-functional coordination. The position will help drive the strategy, build, testing, and day-to-day operations of promotional campaigns, serving as a critical link between product, CRM, operations, omni, and customer service teams. Working cross-functionally, you will contribute to customer lifecycle operations to align with business objectives and regulatory requirements, while advising an evolving product roadmap and developing strong team-first processes.

Requirements

  • A strong understanding of online gaming customers and sports fans’ preferences with experience in how promotional strategies can improve their engagement.
  • 2-3 years of digital sportsbook, DFS, gaming or casino experience in an operational strategy, CRM, or marketing coordinator role.
  • Hands-on experience building and QAing campaigns within CRM platforms and/or promotional management tools
  • Ability to document and communicate technology issues and follow escalation processes through to resolution
  • Experience maintaining process documentation and contributing to training materials for operational workflows.
  • Strong written and verbal communication skills with the ability to clearly convey operational processes and issue statuses.
  • Comfort working in a fast-paced, evolving industry where priorities shift and process-building is ongoing.

Responsibilities

  • Maintain and update the project management board to accurately reflect campaign status, timelines, and task ownership across the workstream.
  • Build and configure promotions campaigns end-to-end, ensuring accuracy in offer mechanics and targeting.
  • Assist in QA and testing processes for new product features and promotional tooling, identifying and flagging gaps.
  • Support the scoping and triaging of technology issues affecting promotional delivery, documenting findings, and coordinating with relevant stakeholders toward resolution.
  • Partner with CRM team to align promotional builds with messaging strategy and channel execution.
  • Adhere to process documentation for campaign builds, QA workflows, and operational procedures.
  • Ensure all promotional materials and configurations meet compliance and brand standards.
  • Track operational and campaign performance trends to surface issues to support team decision-making.
  • Serve as the primary liaison between customer service and marketing teams, translating frontline feedback into actionable improvements to campaigns and processes.

Benefits

  • Competitive pay and benefits
  • Flexible vacation allowance
  • A hybrid / remote working environment
  • Startup culture backed by a secure, global brand

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What This Job Offers

Job Type

Full-time

Career Level

Entry Level

Education Level

No Education Listed

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