Brand Manager Jobs

About The Position

Requirements

• 3–5+ years in brand management or creative direction, ideally in a multi-unit or franchise environment.
• A "doer" who lives in Canva/CapCut. You enjoy picking up the camera, writing the hook, and possess the social energy to pitch and negotiate win-win partnerships with local creators.
• High "taste level" with the ability to pivot from a playful blog for parents to a high-stakes LinkedIn post or corporate investor deck.
• A natural teacher with the patience to train first-time business owners, paired with the organizational discipline to keep an asset library pristine.

Responsibilities

• Script, shoot, and edit short-form videos (Reels/TikToks) and design graphics via Canva/Adobe. Master the art of the 3-second hook to drive organic virality for our families on TikTok/IG/FB, while building professional authority on LinkedIn.
• Architect and run our local creator network. Identify, pitch, and manage ongoing relationships with local micro-influencers and family creators across our 40+ markets to build massive community trust and organic foot traffic.
• Design system-wide promotions with trackable results. Create turnkey toolkits (flyers, social, email, influencer outreach templates) so franchisees can execute high-performing local campaigns immediately.
• Craft compelling, conversion-focused brand copy, core messaging, and creative hooks for our national site, franchise recruitment pages, and master template frameworks. Write high-converting copy and design templates specifically optimized for GHL automated nurture sequences and SMS database reactivation campaigns.
• Organize our national photo/video library for searchable franchisee access. Own the "look and feel" of all corporate slide decks, from investor pitches to training webinars.
• Draft press releases and coordinate media opportunities. Write the copy, messaging hooks, and local scripts for our review-generation strategies to maximize 5-star ratings. Curate localized FAQs and keyword-rich copy across 40+ listing profiles (Google, Apple, Yelp) to satisfy both human search and AI engine recommendations (GEO).
• Act as the "Brand Coach." Train owners on storytelling, executing hyper-local influencer campaigns, building school partnerships, and using our creative tools. Present the marketing vision during monthly Meet the Team Day (MTTD) events in Chester, MD to help close prospective franchise candidates.
• Partner in a tight pod with our CRM & MarTech Manager to align creative vision with technical execution. Act as creative gatekeeper for our paid ad agencies, supplying them with a steady stream of winning, high-converting ad hooks.

Benefits

• 401(k)
• 401(k) matching
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• Unlimited PTO
• family-first culture
• free cooking classes for your family