Senior Brand Manager

Lindt & Sprüngli (Canada), Inc•San Leandro, CA

46d•$147,668 - $175,000•Onsite

About The Position

The Senior Brand Manager is responsible for leading the development and execution plans for the assigned brand, as part of the long-term marketing strategy. The Brand Manager will collaborate cross-functionally to drive profitable, equity-building brand growth.

Requirements

MBA Degree preferred + 5-7 years Brand Management experience
Experience working in a leading Consumer Packaged Goods company
Proven ability to develop and utilize all elements of the marketing mix to drive business in high growth environment.
Ability to lead multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
Strong analytical skills in using data to make sound recommendations affecting business decisions and results; ability to analyze and manipulate large data sets (e.g., IRI) and draw actionable conclusions.
Proven track record of leading and influencing internal and external partners, including senior stakeholders.
Budget management experience
Excellent written communication skills and solid presentation skills
Highly proficient in Microsoft Excel and PowerPoint
Experience working with co-packing or co-manufacturing partners.
Experience in new product development
Required to regularly sit
Must be able to work seated or standing for at least 8 hours
Must be able to concentrate for extended periods of time paying close attention to detail

Nice To Haves

Experience working in an international corporate environment, a plus

Responsibilities

Responsible for managing an assigned portfolio to hit revenue and profit targets, to include SKU rationalization, mix strategies and profit optimization.
Develop product portfolio strategy and 3 Year Innovation Pipeline, exploring areas such as format, packaging, and recipe extensions and adjacencies.
Lead the cross functional team in the new product development process.
Lead the go-to-market process for product innovation, including marketing plans, selling tools, and forecasting volume and growth expectations.
Develop annual marketing plans for alignment with senior stakeholders. Present and defend plans to executive leadership.
Develop, execute and evaluate marketing programs (advertising and consumer promotions) that are based on consumer, customer and competitive trends.
Manage product portfolio budget, including preparing and tracking annual P&L.
Lead delivery of clear and inspiring annual marketing plans to sales organization.
Collaborate with customer marketing and sales to define and deliver customer specific programs.
Manage the creative development process with internal teams and external agencies from briefing through critical feedback to execution
Prepare and present annual business review for executive leadership.
Attend sales calls and participate in selling at the customer level.
Identify research needs to inform decision making and conduct research in collaboration with Insights Manager
Provide business and team leadership in a fast-paced environment.
Set individual and team objectives, plan project steps and resources needed, and manage execution.
Train and develop direct reports for promotion and individual growth.
Hire, develop and manage performance of team. Create an inclusive environment that embraces our values and purpose.