Senior Brand Marketing Manager

Rippling•San Francisco, CA

11d•$151,000 - $189,000•Onsite

About The Position

Rippling is seeking a Senior Brand Marketing Manager to help build a world-class brand. This role involves turning strategic insights and data into high-performing creative and go-to-market strategies. The position spans four key areas: bringing new brand positioning to life through national campaigns, establishing an always-on "brandformance" media function, owning product launch narratives and creative briefs, and shaping Rippling's first user conference into a significant brand moment. The role requires close collaboration with Creative, Social, Content, Growth, Product Marketing, Customer Marketing, and Events teams. It is a strategic role focused on brief development and shaping brand transformation in B2B.

Requirements

5–8+ years of experience in brand marketing, integrated campaigns, or creative strategy (in-house or agency)
Exceptional brief writing skills, capable of distilling complex inputs into sharp, actionable messages for creative teams.
Proven track record of campaigns or creative programs that have positively impacted both brand and performance metrics.
Fluency in media and campaign performance data across various channels (Broadcast, CTV, Paid Social, Influencer), with the ability to translate this data into actionable creative feedback.
Experience managing multiple cross-functional stakeholders, feedback loops, and competing timelines while maintaining quality.
Experience managing creative agencies or external vendor relationships, from briefing to final delivery.
Detail-oriented with a strong grasp of copy, specs, and channel details, while also able to maintain a strategic overview of brand narrative.
Comfort operating in ambiguous environments and building processes from scratch.
Ability to identify and implement system efficiencies ('hack the system').

Nice To Haves

Familiarity with B2B SaaS, multi-product portfolios, or category creation.
Direct experience working with Product Marketing.
Experience leading experiential events from a brand perspective.

Responsibilities

Lead always-on brandformance media creative strategy, including creative briefing, execution, and iteration through ongoing creative testing in partnership with Creative and Growth teams.
Own brand measurement & reporting, including monthly creative performance readouts and the performance and creative feedback loop.
Build cross-functional frameworks and paid optimizations across the organization, defining standards for paid influencer content, customer activations, and content programs.
Craft product launch narrative strategy & creative briefs for every launch in collaboration with Product, Product Marketing, and Creative teams to ensure cohesive brand storytelling.
Spearhead customer, competitive, and category research to synthesize insights and data that sharpen positioning and briefs.
Act as the connective tissue between Creative, Growth, and PMM, managing internal creative teams and external vendor relationships, briefing and guiding work, and ensuring quality and brand adherence before market release.