Senior, Brand Marketing

Bridgestone Americas•Nashville, TN

About The Position

The Senior, Brand Marketing serves as the functional steward for the Bridgestone brand across the Americas. The role focuses on building Bridgestone Brand Power through saliency, meaning, and distinction among target audiences. As part of the Brand and Marketing Strategy Center of Excellence (COE), this position works with cross-functional teams, business units, agencies, and external partners to ensure the brand is deployed strategically and consistently across priority initiatives, activation efforts, and business needs across BSAM. The position oversees application of the Bridgestone brand strategy and activation playbook, supports brand governance and architecture, and helps educate internal teams on brand standards. It contributes to brand-led content and campaigns, advises business marketing teams, and partners with agencies on briefing and creative review. The role also supports branded merchandising, events and activations, measurement and continuous improvement, and assigned brand budget operations for the Americas.

Requirements

Bachelor’s degree.
2–3 years of experience in marketing, with an emphasis on brand management or marketing communications.
Proven ability to support development and execution of brand strategies and campaigns across large, matrixed organizations.
Exceptional interpersonal, teamwork, and collaboration skills.
Ability to work independently as a self-starter.
Excellent oral and written communication skills, including presenting recommendations and summarizing complex issues clearly and concisely.
Strategic and creative thinking with strong problem-solving skills.
Detail-oriented and organized, with the ability to manage multiple projects simultaneously.

Nice To Haves

Experience working with global or multi-regional brand initiatives.
Graphic design experience and proficiency in Photoshop and InDesign.
Familiarity with media planning and analytics tools.

Responsibilities

Oversee application of the Bridgestone brand strategy and What Really Matters brand activation playbook across the Americas, ensuring consistent use of the brand and marks.
Support development, maintenance, and adoption of brand governance tools, playbooks, templates, and review processes across markets, functions, agencies, and customer touchpoints.
Support brand architecture initiatives that align sub-brands and product lines with the overall Bridgestone brand strategy.
Support internal brand education on brand guidelines, What Really Matters principles, messaging frameworks, and visual identity standards.
Serve as a brand liaison within the Brand & Marketing Strategy COE, partnering with other COEs, business marketers, retail operations, sales teams, agencies, and regional and global brand teams.
Share market learnings and collaborate across the Bridgestone West region to strengthen brand consistency, efficiency, and regional impact.
Develop and support strategic briefs for brand-led content and campaigns at Reason to Care and Reason to Consider levels, partnering with the Content COE to guide production and delivery.
Advise business marketing teams on Reason to Buy campaign activity to ensure alignment with brand guidelines, messaging hierarchy, and Bridgestone brand positioning.
Partner with agency teams on strategic briefing, creative review, feedback consolidation, and delivery of brand-consistent campaigns and activations.
Manage Bridgestone branded merchandising programs to reflect brand standards, support strategic priorities, and strengthen visibility and engagement with key audiences.
Partner with the OE & Prestige OE Brand Manager and Partnership & Activation team to provide brand guidance for trade shows, events, sponsorships, and other activations.
Support development and tracking of KPIs to measure program effectiveness at brand and business levels.
Use Brand Health, consumer segmentation, audience, and campaign performance insights to develop recommendations that improve brand relevance, messaging, creative development, and activation effectiveness.
Establish feedback loops and capture post-activation learnings to improve brand consistency and future brand and business outcomes.
Manage assigned Bridgestone brand budgets for the Americas, including planning support, forecasting, PO creation, vendor coordination, and timely payment.