Marketing Specialist Jobs

About The Position

Requirements

• A minimum of a bachelor's degree is required
• A minimum of 5 years Marketing, Product Management or a combination of Sales and Marketing
• Demonstrated proficiency in core marketing skills (i.e., branding, positioning, claims, packaging, messaging, and agency management) and financial forecasts/spreadsheet analysis
• Able to clearly articulate the business case for a new business idea and the value proposition; demonstrated ability to prioritize potential solutions
• Proven ability to lead through influence
• Strong presentation, written and verbal communication skills
• Ability to collaborate and communicate effectively with commercial partners and customer groups (surgeons, salesforce)
• Strong focus on customer needs to drive product innovation
• Position requires approximately 25% travel. Travel includes both domestic and international travel
• Located in – or willing to relocate to – Durham, NC

Responsibilities

• Develop comprehensive marketing plan, grow business, and meet/exceed revenue goals.
• Execute and implement specific tasks to support the marketing plan, including development of communications and assets to support product launches, campaigns, and ongoing messaging of MED-EL’s competitive advantages.
• Collaborate cross-departmentally to ensure alignment of strategy and messaging.
• Regularly monitor and evaluate the overall success of campaigns and other marketing efforts and adjust accordingly.
• Ensure the voice of the customer is considered in strategic planning by prioritizing opportunities for KOL engagement and actively seeking customer feedback (i.e. Advisory Boards, surveys, interviews, field rides).
• Partner with customer-facing teams to develop well-positioned messaging to drive customer behavior, and lead development and deployment of effective marketing assets to the sales team.
• Analyze competitor marketing strategies and initiatives and ensure MED-EL strategies are implemented efficiently and effectively for new and existing products.
• Provide ongoing internal and sales team support through communications and education, driving execution of strategies within organization.
• Serve as project management process lead for the Marketing department.
• Own and evolve the end-to-end marketing project management framework, ensuring consistent standards, documentation, and workflows across all marketing initiatives.
• Establish and enforce best practices for planning, resourcing, timeline management, communication, and cross-team collaboration.

Benefits

• Medical, dental, and vision coverage available, effective on the first day of the month following 30 days of active service.
• 401k Match
• 2 weeks fully paid parental leave
• Health Savings Account
• Short term and long-term disability paid by the company.
• Company paid life insurance with an option to purchase additional coverage.
• FSA Dependent Care
• Pet Insurance
• Critical Illness
• Accident Insurance
• PTO – 20 days annual that is accrued each pay period. Plus 40 hours Medical/Sick leave annual, prorated from hire date and 9 holidays.
• Employee Assistance Program