Marketing Specialist: Social Media & Performance

Inspire Communities•Greenwood Village, CO

About The Position

Inspire Communities is seeking a Marketing Specialist focused on Social Media & Performance to manage their paid social media advertising program, primarily on Meta platforms (Facebook and Instagram). This is a hands-on role responsible for the strategy, creation, execution, optimization, and continuous improvement of paid social campaigns. The individual will build campaigns, develop audiences, create content, monitor performance, test strategies, adjust budgets, and make recommendations to increase qualified leads, engagement, conversion, and return on advertising spend. This role directly owns the performance of the paid social advertising strategy while collaborating with the broader Marketing team.

Requirements

The ideal candidate is equal parts marketer, creative thinker, and performance analyst.
Must be comfortable directly owning and executing both the creative and analytical sides of paid social advertising while continually identifying opportunities to improve performance.

Responsibilities

Own the day-to-day strategy, creation, execution, and optimization of Inspire’s paid social media advertising campaigns.
Build, launch, manage, and continuously optimize campaigns and ad sets across Meta platforms.
Build and continuously refine paid social audiences based on geography, demographics, behaviors, interests, customer profiles, and campaign objectives.
Develop paid social advertising concepts designed specifically for performance marketing.
Actively monitor and optimize paid social performance.
Monitor paid social advertising spend against approved budgets.
Develop and continuously improve Inspire’s paid social retargeting strategy.
Maintain an active paid social testing roadmap.
Evaluate the complete journey from advertisement through lead conversion.
Work directly with Marketing and HubSpot teams to confirm paid social traffic and conversions are accurately tracked.
Provide regular performance updates and actionable recommendations to Sales and Marketing leadership.