Field Marketing Specialist

cloud software group•New York, MA

76d•Onsite

About The Position

Spotfire, a business unit of Cloud Software Group, is seeking a Field Marketing Specialist to join a dynamic, cross-functional marketing team driving global growth and market adoption. This role operates in close partnership with Product, Sales, and Industry GTM to position Spotfire as a tailored, essential solution for solving complex business problems. The team values clear communication, rapid execution, and a high standard of operational excellence, taking pride in representing the brand on the ground and turning event interactions into measurable revenue pipeline.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or relevant technical/industry fields (such as Engineering, Energy, Manufacturing, or Data Analytics).
3-5 years of experience in marketing support, event coordination, social media management, or sales operations (preferably in B2B SaaS or enterprise technology).
Hands-on experience managing professional social media platforms (LinkedIn, X) and social scheduling management tools.
Hands-on experience with HubSpot is required.
Familiarity with virtual event and webinar platforms (e.g., Zoom Webinars).
Comfortable working with Microsoft Excel or Google Sheets (cleaning data, formatting lists, using basic formulas).
Willingness to travel up to 20–30% to assist with onsite event execution.
High attention to detail, strong organizational skills, creative copyediting skills, proactive attitude, and clear written communication.

Nice To Haves

Working knowledge or familiarity with ZoomInfo (or similar prospecting/data enrichment platforms) is a strong plus.

Responsibilities

Assist with onsite operations at trade shows, regional events, and meetups, including booth setup, vendor coordination, materials packing/shipping, and staff support.
Help manage logistics for virtual events and webinars (setting up event links, tracking registrations, running backend support during live broadcasts).
Prepare and assist with onsite lead-capture tools (badge scanners, digital forms, check-in apps) to ensure seamless attendee registration and data collection.
Coordinate promotional campaigns to drive attendance, including drafting social media copy (LinkedIn, X), organizing email invite lists, and distributing promotional toolkits to attending sales reps.
Execute event-related social media posts—including live-tweeting/posting from events, capturing photos/videos on-site, and highlighting key speakers or sessions.
Monitor and respond to event-related social tags, hashtags, and attendee engagement across corporate channels.
Clean, format, and prepare attendee lists immediately following events for prompt CRM upload.
Work within HubSpot to ensure event leads are correctly assigned and routed to the appropriate sales representatives.
Work directly with sales reps and sales managers to monitor lead status, send reminder nudges, and ensure all leads receive proper and timely outreach.
Help gather event metrics, social engagement rates, lead volume, and follow-up data to track overall campaign performance and ROI.