Marketing Manager Jobs

About The Position

Requirements

• 6+ years in B2B marketing, with 3–4+ years in channel or partner marketing
• Proven track record driving partner-led demand generation in enterprise technology; cybersecurity experience strongly preferred
• Demonstrated success sourcing or influencing measurable pipeline through partner programs
• Experience planning and executing partner training programs and partner SKOs or sales enablement events
• Strong understanding of multi-tier channel ecosystems and emerging partner models
• Experience managing MDF or co-marketing investment with real budget accountability
• Proficiency with marketing technology platforms (HubSpot, Salesforce, 6sense, or similar); genuine interest in applying AI tools to improve marketing output and efficiency
• Strong analytical capability and comfort with pipeline reporting
• A genuine partner-centric mindset — you understand how partners think and what it takes to earn their investment in RSA

Responsibilities

• Develop and execute a North America channel marketing plan aligned to regional sales targets and partner business plans
• Activate partner-led demand programs including events, webinars, ABM campaigns, digital programs, and co-marketing initiatives
• Translate global partner-ready plays and messaging into regionally relevant, pipeline-generating campaigns
• Serve as the North America marketing point of contact for priority partners and distributors
• Ensure every program ties directly to pipeline generation and revenue outcomes — no vanity metrics
• Own North America MDF and co-op budget allocation, governance, and ROI measurement
• Make strategic bets — align MDF investment to partners with the pipeline potential and commitment to perform, not just those who ask
• Define measurable outcomes at the point of approval: leads, pipeline, revenue influence
• Track performance and optimize spend in-quarter based on results, not inertia
• Give Channel Sales and Marketing leadership clear, honest visibility into investment impact
• Use AI tools to work faster and smarter — accelerate content creation, personalize partner outreach at scale, and speed up campaign execution
• Apply AI-powered intent and account intelligence (e.g., 6sense) to identify where partner and buyer signals align, then concentrate MDF and co-marketing accordingly
• Use data and AI-assisted analysis to surface what’s working across the partner portfolio and act on it in-quarter
• Bring new AI-driven approaches to the team — this role is expected to help push the bar, not just keep up
• Partner closely with: Channel Sales & Distribution Leadership Field Marketing Product Marketing Partner Enablement & Communications
• Participate in joint planning sessions, QBRs, and partner pipeline reviews — representing marketing performance with confidence
• Ensure marketing priorities reflect real pipeline gaps and growth opportunities, not just what’s easy to activate
• Lead planning and execution of partner-led events and regional initiatives from concept through post-event follow-through
• Plan and execution support of partner Sales Kickoffs (SKOs) and sales training events
• Drive partner participation in regional marketing campaigns
• Translate RSA Field-ready plays and messaging into Partner-ready plays for regionally relevant, pipeline-generating campaigns
• Enable partners and distributors to execute campaigns using globally developed toolkits — and push for adoption
• Own and report on regional channel marketing KPIs: Partner-sourced and partner-influenced pipeline Campaign performance metrics MDF ROI Revenue contribution Partner participation in regional programs
• Continuously optimize based on data, partner feedback, and sales insights — bring recommendations proactively, not when asked

Benefits

• RSA offers its eligible US employees a comprehensive array of benefit programs including flexible paid-time-off, health, disability, and life insurance, and a 401(k) retirement plan with company matching contributions.