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Director of Lifecycle Marketing

Red Ventures
Hybrid

About The Position

This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices. Must be able to work Eastern Standard Time hours. We’re looking for a Director of Lifecycle Marketing to build, scale, and evolve how we engage millions of users across the full customer journey — from first touch through conversion, retention, and repeat engagement. This is a senior individual contributor role for someone who has owned lifecycle end-to-end: strategy, systems, execution, and performance. You’ll operate at the intersection of data, product, and marketing — designing systems that drive measurable revenue, not just campaigns that get sent.

Requirements

  • Proven lifecycle ownership — 6–10 years of experience owning lifecycle as a revenue-driving channel — not just executing campaigns, but building systems that scale.
  • Deep platform expertise (Iterable required) — You can design and build complex, multi-step journeys, dynamic segmentation, and event-driven triggers without relying on engineering for day-to-day execution.
  • Strong analytical mindset — You use data to make decisions — whether that’s evaluating experiment results, diagnosing funnel drop-offs, or identifying high-impact opportunities. You can translate complexity into clear, actionable insights.
  • Operator and strategist — You can zoom out to define the roadmap, and zoom in to QA a campaign. You move fluidly between strategy and execution without losing momentum.
  • Executive communication — You can clearly articulate performance, tradeoffs, and opportunities to senior stakeholders — and influence decisions without needing formal authority.
  • High ownership, low ego — You operate with urgency, prioritize what matters, and follow through. You don’t need heavy process to get things done.

Responsibilities

  • End-to-end journey architecture — Design and optimize lifecycle programs across onboarding, engagement, monetization, and retention. You’ll own everything from segmentation strategy to journey logic to creative testing and performance readouts.
  • Automation at scale — Build and evolve sophisticated, trigger-based workflows powered by behavioral data, real-time signals, and predictive inputs.
  • Revenue attribution and performance — Own how lifecycle impact is measured. Build clear attribution models, quantify incremental lift, and translate performance into actionable insights for senior leadership.
  • Experimentation and optimization — Establish a rigorous test-and-learn culture. You’ll design experiments, interpret results, and continuously improve conversion, engagement, and LTV.

Benefits

  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program
  • Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

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What This Job Offers

Job Type

Full-time

Career Level

Senior

Education Level

No Education Listed

Number of Employees

501-1,000 employees

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